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CBS Final NMDL Presentation

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Shannon Butwill
Shannon Butwill

Michigan State University's New Media Driver's License Final Presentation (See write-up on NMDL website.)

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DigitalStrategyPresentation ShannonButwill
BusinessObjectives •  CBSisanAmericancommercialbroadcast televisionnetwork •  Entertainmentandnews-providingempire •  MainGoal:Achieveinteractionwithtargetmarket •  SecondaryGoal:Highervolumeofinboundmarketing
TargetAudience   •  18-30yearolds •  Young=thefuture •  Engagementiskey
TheBigIdea •  NewBlog=BuzzFeed- esque •  Quizzes,articles,etc.
TheBigIdeacont.   •  CBShasmultipleexistingsocialmediachannels andvarioushomepages •  Postandsharecontent •  Peoplewillalwayslookfornewsupdates,search theirfavoriteteams,watchtheirfavoriteshows
EmailMarketing   •  Importantforsharinglinkstoandadsfornew blogcontent •  CBShomepagenewslettersign-uppop-upbox   •  CBScancaternewslettertosubscriber’s individualinterests
DigitalMarketingTactics   •  LeverageInfluencersonSocialMedia •  Tags,Hastags,CredittheSource •  AskQuestions •  EngageWithFollowers •  MakeThemFeelImportant
SocialMedia   •  Twitter – SportingEventDiscussions – TVShowHashtagEngagement •  Instagram – Photosrelatingtonewarticles – “Linkinbio” •  Facebook – Sharearticles – Inviteothersto“Like”page
KPI+Metrics   •  Numberofarticleshares •  Increaseinnumberofsocialmediafollowers   – Twitter – Instagram – Facebook •  GoogleAnalytics – Blogtraffic – Articleshares •  Email%reach
Budget   •  $60,000 •  InboundMarketing •  SocialMediaOutreach •  NewBlogPostPromotions

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