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The Zillow Zero Marketing Strategy

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Everyone is looking for a strategy for marketing with zero budget marketing. This case study looks at the amazing story behind Zillow and their wildly successful marketing campaign.

Imagine what they could have done if they had access to Mautic and free marketing automation! Add #11 Mautic to your Zero Budget Marketing Strategy and be just as successful as Zillow.

Published in: Marketing
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The Zillow Zero Marketing Strategy

  1. The Zillow Zero MARKETING WITH NOTHING
  2. CASE STUDY masterful marketing
  3. On Amy Bohutinsky’s first day as chief marketing office for Zillow, cofounder Rich Barton walked into her office and said, "I have a goal for you; I want Zillow to have a million visitors a month by month six … and I don’t want you to spend any money doing it." the history.
  4. 10 bold ideas.
  5. get scrappy “We had to dig deep and think 
 of new ways to build a brand," - Amy
  6. Set high goals One million visitors per month! GOAL
  7. Be creative
  8. Product is King "The only way we were going to build a brand
 is by having a kick-ass product,"
  9. Data Science “Using our data science became a pivotal decision; we had information on every home in America and there was a lot we could see and tell,” - Amy
  10. Grassroots
  11. Public Relations be savvy and be vocal
  12. Social Media
  13. Content Marketing "The content helped us show up in Internet searches. Today we publish 20-30 stories a week on various real estate and rental topics, such as celebrity real estate sales, staging tips, and analytical data."
  14. Email Marketing
  15. When Zillow launched only eight months later the site had a million visitors in the first three days and 5 million in the first month. the future.

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