Shane Jorgensen's Personal Brand Presentation

1. Personal brand exploration
Shane Jorgensen
Project & Portfolio I: Week 3
October 17, 2019

2. Identity
Shane Jorgensen, the youngest of 2 siblings
was born and raised in a town called
Traverse City in Michigan where he found his
love and passion for music at a young age.
Shane would attend concerts with his
parents until he became old enough to attend
them on his own, Shane went to Electric
Forest in 2017 which really inspired Shane
become an event coordinator or designer.

3. Profession
Senior Management Supervisor
• Event Coordinator
• Artist Manager
• Tour Manager
Entertainer Archetype - known for
living life to the fullest, I will use
my comedic humor and positive
attitude to attract new people to
the artist or event that I am
representing.

4. Target Audience
Demographic: The average age
is 32 and consists of 41%
females and 59% males, white
and located throughout the USA.
Psychographics: Enjoys
spending time with friends,
listening to live music, seeks
excitement, and are very
creative.
Recruiters & Hiring Managers at Insomniac, AEG, and Live nation

5. Career Goals
Short term: (2021) Earn an entry-level event planning job at
Insomniac, network with employees at insomniac and grow my
presence on Linkedin by December 31st, 2020.
Mid-term: (2025) successfully lead a team to plan and design a
music festival, have more than 20,000 people attended the
festival the first year.
Long-term: (2040) Own the leading promotion company for music
festival and other music directed events to bring people together.
Successfully sponsor the leading festivals for the past 5 years.

6. Skills Analysis
HARDHARDSOFTSOFT
Notable Skills and current proficiencies
Notable Skills Required in Trade and Current Proficiencies
Adobe Photoshop 50%
Microsoft Office 65%
Team leader 40%
Public Speaking 50%
Team Management 40%
Spreadsheets 30%
Problem Solver 60%
Public Speaking 50%

7. Promise
I will help my employers and co-workers by sharing my
insight and providing them with thoughtful and creative
ideas and the attendance to music festivals.

8. Credentials
Work experience: 1 year serving
at a restaurant, 2 years working
with customers by working on a
zip-line.
Education: High school diploma,
and Music Business B.S, Full
Sail University (Exp 2021).

9. Competition
Selena Flores
Education:
• Current student at Full Sail University
studying Music Business.
Shane Jorgensen
Education:
• Current student at Full Sail
University studying Music
Business.
Industry Experience: Industry Experience:
• Mr. C’s pub and grill server, Pirates Cove Adventure Park
zip-line and ropes course worker.
• Universal Studios team member, The Walt Disney
Company food service worker.
Leadership: Leadership:
• Varsity Soccer team Captain in high school, certified ropes course
instructor.
Skills and Proficiencies:Skills and Proficiencies:
• Microsoft office, Adobe Photoshop, and I Movie editor.• Microsoft Office, Customer Service, and Microsoft Excel.
Overall Online presence:Overall Online presence:
• 13 connection, 0 first page google results, unprofessional headshot, and
inactive social media presence.
• 3 connections, 3 first page google results, professional headshot, and
extremely active on social media.
• Unknown

10. Competition
Shane Jorgensen
Education:
• Current student at Full Sail
University studying Music
Business.
Industry Experience:
• Mr. C’s pub and grill server, Pirates Cove Adventure Park
zip-line and ropes course worker.
Leadership:
• Varsity Soccer team Captain in high school, certified ropes course
instructor.
Skills and Proficiencies:
• Microsoft office, Adobe Photoshop, and I Movie editor.
Overall Online presence:
• 3 connections, 3 first page google results, professional headshot, and
extremely active on social media.
Nick Orlando
Education:
• Full Sail University raduate Music
Business B.S., Finger Lakes Community
College Liberal Arts and Science A.S.
Industry Experience:
• Brand Ambassador CID Entertainment 2 years, Event Operations
Intern AC Entertainment 1 year, Independent Promotor 4 years .
NoteWorthy Experience :
• Florida Collegiate DECA State Competition 2nd 3rd and 4th
place, 3 Course Director Awards.
Skills and Proficiencies:
• Event Management 4 endorsements, Live Events 3 endorsements,
Stage Management 2 endorsements.
Overall Online presence:
• 500+ connections, banner image customized, amateur headshot,
notable volunteer work, 1 recommendation, and premium
membership.

11. Brand Position
Calming and enjoyable, I focus on teamwork
and bringing my community together to
improve our work experience kindheartedly
and with a smile.

12. Network and Marketing
EDC Orlando November 8-11th 2019
Orlando FL
Electric Forest June 26-30th Rothbury MI
Camp Bisco July 18-20th Scranton PA
By going to these events I will produce
videos and blogs posts online, I will be
using Twitter, Facebook, and Instagram to
promote and publish my content. I am going
to use my digital portfolio to help market
my personal brand by sharing my content
online and connecting with people
personally so they also see my dreams and
can help me achieve them.
Digital Marketing

13. Professional Development
Formal Education: Complete Music Business
B.S. At Full Sail University by 2021.
Technical Skills: Issue festive org charts and
confirmation sheets with project manager,
manage event capacities and ensure safety and
comfort for headliners while creating the best
possible experience, and ensure on-site staff to
be prepared in case of an emergency.
Soft Skills: ability to develop and execute staff
training sessions, proficiency in spreadsheets,
must be motivated with “everything is
possible” attitude, and proven ability to manage
teams.
Mentor: Seeking senior level event
management pro with 20+ years experience in
the music industry by 2021.

14. Shane
Jorgensen
You know how the genre of rap has became a lot more dark
and consists of murder, drugs, and depression among a
bunch of other horrific stuff? Well, what I do is I try and
suppress that negativity coming from that music by having
my artists focus on music that will inspire someone to be
the best version of themselves. In fact, over the past year
have have been working with many rap and electronic
artists on fixing the genres so that they can still tell their
story but just in a more positive way.

15. References
Flores, S. (2019) Selena Flores linkedin profile. Retrieved October, 19, 2019, https://www.linkedin.com/
in/selena-fuentes-flores/
Orlando, N. (2019) Nick Orlando linkedin profile. Retrieved October, 19, 2019, https://
www.linkedin.com/in/nickorlandoevents/
ONETOnline.org. (2019) Summary report for 13-1121.00 meeting, convention, and event planner.
Retrieved October, 18, 2019, https://www.onetonline.org/link/summary/13-1121.00
Insomniac. (2019) company page on Glassdoor. Retrieved October, 18, 2019 https://
www.glassdoor.com/Salary/Insomniac-Salaries-E1332552.htm
simplyhired.com (2019) Event Representative/Brand Promotor. Retrieved October, 18, 2019, https://
www.simplyhired.com/search?
q=music+festival+promoter&job=LpkOomMVeecRP7tNFVbioqoJSCaQOZuLUHVKCqyhERVVlfBVo4L1Fw
Grate, R. (2019) Music Festival Demographics: Who Are The Most Hardcore Fans? Retrieved October,
18, 2019, https://www.eventbrite.com/blog/music-festival-demographics-ds00/