The marketing campaign for Shaun of the Dead utilized posters, trailers, buses, websites, and a zombie walk to promote the film. The posters featured the main characters wielding weapons against a horde of zombies. The trailers used humor and a montage set to Simon Pegg's voiceover to entice comedy fans. Buses and billboards were important at the time as the internet was still emerging. The official website provided information on the film and its accolades. A zombie walk event in London and other UK cities near the film's release received positive feedback and boosted cinema viewership.

1. Shaun of The Dead Marketing
It is important for a film to have a marketing campaign, as it will help the film get
more popular before it comes out which will allows the movie to gain more
money in then box office if the film has a good marketing campaign.
Poster
The poster of Shaun of the dead has the
main three characters in the centre
wielding weapons, the picture but it seems
like they are on a piece of paper there is a
horde of zombies trying to reach onto the
centre to grab the characters in the centre.
In the second poster it shows Shaun in a underground train holding flowers
whilst there is a huge amount of zombies cramped into the train which allows
the viewer to see how the much zombies there are in a short amount of space.
Trailers
The trailer does some really funny things right of the jump with which seems to
be a zombies even the sound is what is expected of a zombie, but the camera
pans up and it is Shaun yawning. The trailer quickly speeds up and has a
montage with Simon Pegg voice over a montage with all the comedy aspects of
the movie that will entice a lot of comedy fans.
Buses
In the mid 2000’s when Shaun of the Dead was being advertised buses and
billboards were a big part of advertising as they would reach a large amount of
people as the internet was in it’s beginning as the internet didn’t get mainstream
until the later 2008.
Websites

2. Here is the official website of Shaun of the Dead, the website features the
narrative of Shaun of the Dead, Facebook page, and the others posters for the
film. The tabs shows which awards they have received for the film and other
people who worked on the film.
Zombie Walk
There was a Zombie walk held by ZenithOptimedia on behalf of United
International pictures with infected zones ppearing in London and other mains
cities in the UK. The zombie walk was held on April 9th 2004 to promote the
launch of Shaun of the Dead. The event received positive feedback which also
lead to a lot of people watching the film which was boosted the people who
watched the film in cinemas.