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Table
1. Audience Theme Justification
Secondary Gore/Blood This theme mostly appeals to the secondary
audience, because the male horror movie
enthusiasts will enjoy and be entertained by
this aspect in the movie. Also, because this
theme will increase the effectiveness of the
entertainment of this audience.
Secondary Music The music mostly appeals to the secondary
audience, as the music adds to the
effectiveness of the film and in this context
increases the horror of the film for the horror
film enthusiasts. The music also adds a lot to
the horror and what happens in the film.
Primary Women/Stars The female cast mostly appeals to the primary
audience, as the primary audience are strong
and empowered women, therefore this will
appeal to the primary audience as the female
cast is not playing the stereotypical women in
movies
Secondary Neil Marshall This theme will appeal to the secondary
audience the most because the secondary
audience are male horror movie fans, and as
Neil Marshall is known for his horror movies
they will therefore be attracted and watch the
movie.
Additional Adventure This will appeal to the additional audience
mostly, as the additional audience are
extreme sports enthusiasts and extreme
sports enthusiasts dwell on adventures,
therefore they will enjoy and watch the movie
because of the extreme sports included on the
movie, one of which is caving.
2. Additional Caving This will mostly appeal to the additional
audience, as they are extreme sports
enthusiasts and caving is classed as an
extreme sport. Therefore, the additional
audience will be attracted by the extreme
sport included in the film and will enjoy the
film more. Also, the additional audience will
be able to relate to the cast of the movie as
they are too interested in extreme sports.
Additional Extreme Sports This will mostly appeal to the additional
audience, as they are extreme sports
enthusiasts, therefore they can relate to the
extreme sports included in this movie, one of
which is white water rafting. Also, the extreme
sports included in this movie will attract the
extreme sports enthusiasts to watch the
movie and will increase the effectiveness of
their entertainment, as they will be able to
relate and have a higher interest of the movie.
Secondary Monsters This will mostly appeal to the secondary
audience because they are male horror movie
fans, and the monsters will increase the
effectiveness of the horror in the movie, which
is what the secondary audience is looking for,
therefore this will increase the entertainment
of the movie for the secondary audience. This
will also increase the thrill of the movie for
this audience.
Primary Drama This will mostly appeal to the primary
audience, because the primary audience are
women, therefore as women mainly enjoy
drama within a film, this will attract the
primary audience to watch the film and this
will make the film more enjoyable of the
primary audience.
3. Secondary Narrative This will appeal to the secondary audience
mostly, as they are horror movie fans.
Therefore, this will appeal to the secondary
audience because of the fact that in the movie
no one survives the cave, therefore this aspect
adds to the horror and gore in the movie, as a
result increasing the entertainment of the
secondary audience.