How social media is changing the communication landscape #IIMC - Syed Shahnawaz Karim
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My thoughts on How social media is changing the communication landscape in front of Indian Institute of Mass Communications IIMC students
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How social media is changing the communication landscape #IIMC - Syed Shahnawaz Karim
- 1. How is social media changing the communication landscape? #Nimbuzzatiimc
- 2. Social is changing attitudes towards brands #Nimbuzzatiimc
- 3. Social is changing consumer behaviors #Nimbuzzatiimc
- 4. Social is about conversations #Nimbuzzatiimc
- 5. Social is about collaboration #Nimbuzzatiimc
- 6. Social is about co-creation #Nimbuzzatiimc
- 7. Social for corporate reputation #Nimbuzzatiimc
- 8. Integrate social into marketing programs #Nimbuzzatiimc
- 9. Social for consumer activation #Nimbuzzatiimc
- 10. Future of Social is here
Editor's Notes
- We are becoming more acceptable to brands approaching usConversations are become more important than just broadcasting
- Consumers are now open to a lot of things that the manufacturers want to offerOur consumption of products has always been a social affair, social media had always let to the fact that the users could now connect to more people
- 1 – 1 1 – Many Many – Many
- Crowd sourced content is the key to successful social media campaignsThe collaboration of rich content from various sources is more valuable than any other form of content
- Now social has become such that it becomes imperative for brand to be present at all times on social platforms : Compulsion, experimentation etc.
- Now social does not shy away as an experiment or something that the brands are mere trying. Social now plays the epicenter of the Marketing plans.
- Consumers are now moving and curating content on social media and even TV brands want to garner the users from social platform
- Consumers are now moving and curating content on social media and even TV brands want to garner the users from social platform