The document summarizes the Social Media Week 2015 conference in Bangalore. It provided testimonials from speakers praising the event. It discussed key speakers and partners. Over 4000 delegates attended, generating over 50,000 social media mentions reaching over 10 million people. Topics included social media trends, marketing and community initiatives like #ImTheChange promoting road safety. Major companies hosted sessions and engaged influencers. The event facilitated collaboration and global buzz across social media platforms.

1. “Great Sessions… an event that can’t be missed!” – Sandeep Aurora,
Director - Marketing & Market Development, Intel
‘Heartiest congratulations to the entire team on successful
completion of SMW’15 – Bangalore. It was a great job done’ –
Anshul Chaturvedi, Head Marketing, Wrangler
‘SMW Bangalore is at the forefront of the new frontier of cerebral change,
attitudinal shift, and also of the market behaviours dynamics changing’ –
Suhel Seth, Counselage India
‘An event so impactful in creating and driving relevant discussions on social’ –
V. Vasantha Kumar, Director of Marketing & Communications, IBM India & South Asia

2. Biggest Social Media Festival On The Planet
Feb 23rd to 27th, 2015

3. 30+ Partners 100+ Events 150+ Speakers 4000+ Delegates
An Experience Like Never Before!

4. Mahesh Murthy
Co-Founder, SeedFund
Harish Bijoor
CEO, Harish Bijoor
Consults Inc
Suhel Seth
Managing Partner,
Counselage India
Samar Singh Sheikhawat
Senior Vice President -
Marketing, UB Limited
Sean Gardner
Forbes #1 Social Media
Power Influencer
Sandeep Aurora
DIrector - Marketing &
Market Development, Intel
P. Krishnakumar
Executive Director & General
Manager, Dell India
A L Jagannath
Director Marketing, VMware
India & SAARC
Highlight Speakers
Runner. Cyclist. Teacher at
Teach for India
B Dayananda
Addi. Commissioner of
Police, Traffic,
Bangalore City

5. Anshul Chaturvedi
Head Marketing,
Wrangler at VF Brands
India Pvt Ltd
Bhaskar Choudhuri
Head of Marketing for
India, Lenovo
Karthi Marshan
Executive Vice President &
Head – Group Marketing ,
Kotak Mahindra Bank Limited
Abhijit Bhaduri
Chief Learning Officer,
Wipro
V Vasantha Kumar
Director of Marketing &
Communications, IBM
India & South Asia
Ashok Lalla
Global Head – Digital
Marketing, Infosys,
Infosys
Manu Prasad
Director of Brand
Marketing | Blogger ,
Urban Ladder
Sunil Rao
Country Head-Developer
Relations & Startup
Ecosystem, Google India
Head Marketing at Lee
- VF Arvind
Gautam Ghosh
Director - Talent
Branding, Flipkart

6. 6500 authors contributing to the social buzz which reached to more than 10Mn+
million people with over 50,000+ mentions
Buzz Trend Line During The Week
8331
8990
12749
9079
14332
0
2000
4000
6000
8000
10000
12000
14000
16000
23-Feb-15 24-Feb-15 25-Feb-15 26-Feb-15 27-Feb-15
Bangalore Milan New York Lagos
The Top 4 locations for the first edition of SMW15 were #SMWBangalore, #SMWMilan, #SMWNYC and SMWLagos

7. Top Buzz Words During
#SMWBangalore

8. #SMWBangalore Highlight Moments
Top 1 Hashtag in Global
Sponsors

9. Highlight
Tweets

10. #ImTheChange @ SMWBangalore
Total Pledges: 5000+ | Reach: 1.2M | Impressions : 6.5M
An SMW initiative #ImTheChange that encouraged citizens to click
pictures, shoot videos and share their pledges towards road safety

11. 60%
22%
5% 4% 4%
7%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Karnataka Maharashtra Tamil Nadu Gujarat Delhi Others
Mentions
Locations
#ImTheChange @ SMWBangalore

12. CMO Meet
2015 & Beyond –
The future of Social K Ramakrishnan -President - Marketing, Future
style - Future group
Avinash Pant, Marketing Director, Nike India Pvt.
Ltd.
Sandeep Aurora DIrector - Marketing & Market
Development, Intel
Bhaskar Choudhuri- Head of Marketing for India,
Lenovo
A L Jagannath- Director Marketing, VMware India
& SAARC
CMOs attended
Vipul Mathur, Marketing Head, Lee
Ranjit Nair- CEO , Germin8 Solutions
Karthi Marshan
Executive Vice President & Head – Group
Marketing , Kotak Mahindra Bank Limited
Alokedeep Singh-Head-eCommerce at Titan
Company

13. Partners
Sponsors

14. Engagement Activity
High Powered Panel Discussion Keynote Talk
Blogging Challenge
#DellAtSMWBangalore

15. #IntelAtSMWBangalore
Engagement Activity High Powered Panel Discussion
Bloggers Meet with Sandeep Aurora

16. #DellAtSMWBangalore
Statistics
#IntelAtSMWBangalore
Statistics

17. What Happens in SMW Never Stays There!
Collaboration Is More Than Just A Buzz Word. It Is A Reality!
Influential Audience From All Walks Of Life
Strong Relevant Buzz On Social Media Platforms
Community Engagement Platform
Involving in Global Buzz