2. 2
ABOUT US
SINCE 2010, ADKARMA HAS EXCELLED at providing
advertisers with a simple solution to reaching their target
audience, at scale, through digital video and display
advertising inventory. As an SSP, our team is focused on
providing advertisers a cross-platform solution to premium
direct inventory, with integrations that best suit their needs.
Our emphasis on customer service has been a driving force
in AdKarma, cultivating long-standing relationships with top
quality companies in the industry.
AdKarma recently ranked #31
3. 3
THERE ARE MULTIPLE WAYS for advertisers to buy inventory
through AdKarma:
• Programmatic Integration
• Direct Integration
• Audience Extension partnerships
A dedicated campaign manager will be assigned to each
advertiser, helping to set up buys, monitor and optimize
campaign performance, and answer any questions advertisers
may have. Each advertiser will also be updated regarding new
opportunities as AdKarma’s publisher sales team is constantly
bringing on additional publisher partners.
BUYING THROUGH
ADKARMA
4. 4BUYING THROUGH ADKARMA
PROGRAMMATIC INTEGRATION
Advertisers have the option to buy AdKarma’s inventory listed in the AdKarma
Private Marketplace programmatically. In order to connect to the AdKarma
Private Marketplace, contact your account manager regarding the integration
process. Once connected, advertisers will be able to:
• Setup their own campaigns
• Place and adjust bids
• Add or remove sites
• Alter many other parameters regarding their campaigns at any time.
Adding the AdKarma private Marketplace to your current programmatic budget
will help expand the inventory of the number of domains available to you while
maintaining the freedom to alter your campaigns at any time.
6. 6
AUDIENCE EXTENSION
Although AdKarma’s direct publisher relationships can provide massive scale for
any advertiser, AdKarma is also already set up to buy from other programmatic
marketplaces and exchanges in the industry. These include BrightRoll (BRX),
Google (AdX), Adap.TV Marketplace, SpotXchange, and LiveRail, among many
others.AlthoughAdKarmahasmanydirectrelationshipsforinventory,theAudience
Extension offering allows advertisers to obtain additional scale, if needed, to fit
their requirements.
BUYING THROUGH ADKARMA
7. 7BUYING THROUGH ADKARMA
TRANSPARENCY
Transparency and brand safety for our advertisers is of utmost importance to
AdKarma. We provide visibility at the domain level and diligently pursue the
highest quality organic inventory. We accomplish this by partnering with 3rd party
vendors like Integral Ad Science and implementing internal vetting processes
when considering our publishing partners. With AdKarma, advertisers can feel at
ease, knowing precisely what they are buying, and where their campaign is running.
8. 8
TARGETING
ADKARMA’S EXTENSIVE INVENTORY coupled with its
advanced targeting capabilities allows buyers to find and reach their
desired audiences with efficiency and scale. The following details
the targeting options available in the AdKarma Private Marketplace.
• Browser
• Day of the Week
• Site Targeting
o White list
o Black list
• Geography
• Internet Service Provider
• Operating System
• Daytime Targeting
• Behavioral Targeting
o BlueKai segments
o Exelate segments
AUDIENCE TARGETING
9. 9
Reaching your target audience is a goal of AdKarma’s. We have the ability to
customize your buy by adding in behavioral targeting segments from BlueKai and
Exelate. These segments will allow you to reach your target audience whether
they’re on Merriam-Webster.com or their local NBC affiliate. The audience
targeting can be broad, like all Households with an Income of $75k+, or as defined
as Stay at Home Moms. Targeting segments can also be combined for maximum
efficiency in targeting for Stay at Home Moms with a Household Income over $75k.
TARGETING
BLUEKAI AND EXELATE SEGMENTS
10. 10TARGETING
• Online Video
• Connected TV
• Mobile Phones
o Android Phones
o iPhone
o Windows Phones
o Other Phones
• Tablets
o Android Tablets
o iPad
o Windows Tablets
o Other Tablets
• Game Console
PLATFORM AND DEVICES
11. 11TARGETING
INVENTORY
TYPE
• Pre-Roll
• Mid-Roll
• Post-Roll
• Mobile Interstitials
VIDEO QUALITY
• Professional
• Semi-professional
• User-generated
PLACEMENT
TARGETING
• Ad Initiation
• Ad Audio
• Content Type
o In-stream Video
o Game
o Interstitial
o In-banner Video
o Mobile
Application
• Placement Type
o Homepage
o Run of Site
o In game
• Placement
Viewability
LANGUAGE
• All Languages
• English
• German
• 20+ More
12. 12
ANALYTICS
REPORTING KEYS
• By Site
• By Campaign
• By Device Type
• By Date
• By Ad
• By Geo
• By Player Size
REPORTING METRICS
• Ad Attempts
• Ad Impressions
• Video Completion Rate
• Viewability
• Ad Revenue
• Total Spend
• Click Through Rate
WHEN BUYING INVENTORY FROM ADKARMA, advertisers will
have access to robust reporting capabilities that let them monitor the
performance of their campaigns. These reports can be accessed via a
login to the console or can be sent to the advertiser each day. AdKarma’s
campaign managers will use these analytics capabilities, as well, to ensure
each advertiser’s goals are being met.
13. 13
AUDIENCE
PROFILE
ADKARMA WORKS WITH EVERY CATEGORY of website
and therefore sees a large variety of audience population.
Our population indexes high in certain key groups including
Households with Children, Hispanics, Asian-Americans, College
Educated and many others. Depending on your campaign
needs, AdKarma can target a specific demographic or any of
the following audience profiles.
14. 14AUDIENCE PROFILE
Arts & Entertainment
Automotive
Business
Education & Reference
Games
Government
Health
Home & Family
Internet
Lifestyle
News & Media
Shopping
Sports
Tech
Travel
FIND YOUR AUDIENCE // ADKARMA VERTICALS
15. 15
ADKARMA VITALS
TOP 5 COUNTRIES
United States of America
Canada
Australia Germany
United Kingdom
AdKarma serves
unique monthly visitors
Each month, AdKarma sees
video ad opportunities
AUDIENCE PROFILE
19. 19
WORKING FOR YOU
AT ADKARMA, WE’RE DEDICATED to seeing the brand’s
initiative succeed. The Account Executive and Campaign
Manager will provide necessary support to the overall plan
and goals. The Campaign Manager on your account will work
tirelessly to make sure the account receives the care that it
needs. The AdKarma team believes in our video inventory and
wants to see your account grow to its full potential.
20. 20
NEW YORK
27 W. 24th Street
Suite 404
New York, NY 10010
COLUMBIA
3806 Buttonwood Drive
Suite 101
Columbia, MO 65201
LOS ANGELES
3129 S. La Cienega Boulevard
Suite A
Los Angeles, CA 90016
DUBLIN
9-11 Baggot Street Upper
Dublin 4
Ireland
CONTACT
advertisers@adkarma.com
1-573-446-7366
www.adkarma.com
