Selling & Unlocking Digital Co-op With Thunder CMP - Rev Jun 2016 Thunder Creative Management Platform Copyright 2016 Thunder Industries www.makethunder.com

1. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
UNLOCKING THE CO-OP
SALES OPPORTUNITY
MANUFACTURER SUBSIDY. MORE IMPRESSIONS. MORE REVENUE.
1 2 3
Who is eligible for co-op
reimbursement?
Co-op advertising is everywhere. There are
4500+ co-op programs in the U.S.
Manufacturers who fall into the Auto, HVAC
(Heating, Ventilation, and Air Conditioning),
and Home Improvement categories invest
the heaviest in fueling co-op advertising.
Examples: Chrysler, Trane, Frigidaire, Subaru
Why is co-op worth your time?
Digital co-op advertising is a largely untapped
$1.7 BN opportunity, and brands’ investment in
digital co-op advertising programs is increasing.
Taking advantage of co-op makes more
advertisers with large campaign budgets
available to you.
What is Co-op?
A partnership between a manufacturer and
a local retailer whereby the manufacturer
will reimburse the retailer in part or in full
for advertising expenditures on the
condition that the ads meet the
manufacturer’s brand requirements.
Where does Co-op Advantage™
come in?
Thunder Co-op Advantage™ is making it easier
than ever to pitch and sell co-op to advertisers
with co-op friendly ad designs.
Create personalized, dealer-specific ads that
meet requirements for co-op reimbursement
quickly and easily, without having to rely on
creative teams.

2. Split test for maximum performance
©2016 Thunder Industries | Rise Above The Noise. | makethunder.com
Building Co-op Ads With
Co-op Advantage™
To get started building a new co-op
campaign, click and select
“Build a Co-op Ad”
When adding in local branding, you will notice that
many of the assets within the ad are locked. Locked
assets are important to keep in place in order to
maintain Co-op compliance
Assets that aren’t locked however, are perfectly fine to
make changes to without compromising compliance.
Simply type in desired text to the textbox, click DONE
and your text will update across all ad sizes
Selecting an Ad Design!
When you search for your advertiser, our
content aggregator will pre-select an ad
design based on the advertiser you searched
Co-op Advantage™ ad designs already have
manufacturer requirements built in, and at the
same time, the ad can be localized to match
the branding of your advertiser
Looking for a different brand? Utilize the
search bar to filter down the ad gallery
Once you have selected an ad design, next
you’ll want to localize the ad. There are
several areas within the ad that allow for
localization, such as, advertiser headline,
logo, website and contact information
Add Local Branding! Click to
begin
Editing
Edit
Text
Directly
in the
Textbox
Ad Designs
Tab
Search
Ad
Gallery
Ad Design
Gallery