We are providing the Services of Digital Marketing, Web Development ,Graphic Designing, Social Media Marketing, in Pakistan and all over the world.

1. Social Media Marketing Services
in Pakistan
In 1929, the Hungarian writer Frigyes Karinthy first
proposed the Six Degrees of Sepration in his short
story "The Chain".
The so-called six-degree network relationship theory
means that all people on the earth can be connected
with any other person through a chain of
acquaintances within five layers.
Fast forward to 1997, Andrew Weinreich launched the
world's first social networking site, SixDgree
(http://SixDgree.com), which connects users together
based on the theory of SixDgree. Its birth represents
that social networking sites have broken the physical

2. barriers of human social interaction with a strong
posture.
In 2000, Liudu.com ceased service (although its
website is still in use), and Friendster, hi5, LinkedIn,
MySpace, Facebook, Instagram and Twitter, among
many other social media platforms emerged,
dramatically changing private and public life.
According to the 2021 Global Social Media Statistics,
social media users now spend an average of 2 hours
and 25 minutes a day on social networking and
messaging apps, and social media users have already
crossed the 4.2 billion mark.
With the rapid growth of the value of social media in
marketing and business, social media marketing,

3. which uses social platforms and networking sites to
promote products or services through paid and unpaid
methods, has become a major marketing buzzword in
recent years.
Social Media refers to content production and
exchange platforms based on user relationships on the
Internet, such as Facebook, YouTube, Twitter,
Instagram, TikTok, etc.
The two most important features of social media are:
The traffic is "amazing": the number of users and
viewers is huge.
Large degree of freedom: its platform has the ability of
spontaneous selection, editing and dissemination.
"Marketing" refers to the process by which a company
discovers or explores the needs of prospective

4. consumers, and allows consumers to understand the
product and then purchase the product.
It can be deduced from this that social media
marketing is the behavior of enterprises, individuals or
institutions to conduct marketing and promotion on
social network platforms.
According to Wikipedia, social media marketing refers
to the creation of specific messages or content on
social network services by companies in order to
achieve marketing purposes to attract the attention of
consumers, arouse discussions among online netizens,
and encourage netizens to use their personal social
networks. To disseminate these marketing content,
and then improve the relationship with customers and
the marketing strategy of satisfaction.
2. Types and platforms in social media
marketing
In a world of over 7 billion people, 4.2 billion people
are active on social media. In this section, we'll cover
eight social media platforms that are important if you
want to do effective social media marketing.

5. 1. Facebook
Age: 18-45 years old and above.
Industries (B2B and B2C): E-Commerce, Retail,
Banking, Financial Services and Insurance (BFSI), Fast
Moving Consumer Goods (FMCG), Entertainment,
Fashion, Real Estate, News, Health, Sports.
Businesses can use Facebook to share content, engage
with customers, advertise, and even use it as a
platform for customer support.
2. Twitter
Age: 18-45+.
Industries (B2B and B2C): News, Technology, E-
Commerce, Retail, Entertainment, Travel, Sports,
Health, Telecom, BFSI…
Twitter allows you to express your opinion in 280
characters. Known as a pioneer in the use of hashtags,
Twitter is a social media platform for users to share

6. thoughts, engage with brands and celebrities, and
consume news and informational snippets.
Brands primarily use Twitter for customer service, as it
is the platform customers often use for timely brand
interactions. For example: Find out how Indihome
responds to customer complaints and how they
project their brand image.
Twitter users tend to be more tech-savvy, so Twitter
has become a hub for information discovery.
Therefore, B2B and B2C brands should use Twitter to
distribute their content.
3. LinkedIn
Age: 25-45 years old.
Industry (most B2B): legal, BFSI, technology,
manufacturing, marketing, education, employment.
As a business social platform, LinkedIn is different
from other social platforms in that most users here
use LinkedIn to query industry information, exchange
ideas, and establish a professional image of individuals

7. or companies. Therefore, the quality of customers on
LinkedIn is higher, the pertinence is stronger, and the
development value is naturally better.
4. Instagram
Age: 18-35 years old.
Industries (B2C): E-Commerce, Fashion, Retail, Food &
Beverage, Beauty, Travel, Photography,
Entertainment, Real Estate.
Instagram is a mobile-based visual platform that
allows you to share images and videos. Instagram's
popularity has increased in recent years and is
expected to grow even more as consumers continue
to favor vertical videos, live videos and stories.
Instagram has launched a vertical video platform
called IGTV that lets you share videos that last longer
than a minute.
If you sell physical products, then you should try
shopping on Instagram. It's a great feature that many
experts claim is the future of social commerce.

8. 5.YouTube
Age: 18-55 years old and above.
Industry (B2B and B2C): Almost any industry that can
create video content for marketing.
YouTube is an online video sharing platform that
allows you to view, share and upload video content.
The exponential growth of video marketing has driven
brands to widely create and share video content on
YouTube. Here are three facts for you to consider if
you're planning to join YouTube:
YouTube is the second most popular search engine
after Google;
is owned by Google;
Making your business brand more visible will be more
challenging if your competitors are already on
YouTube.
6. Pinterest
Age: 18-45 years old.

9. Industries (Most B2C): Art, DIY, Crafts, Beauty,
Fashion, E-Commerce, Architecture, Food,
Photography.
Pinterest is a great visual platform for individuals and
brands seeking artistic inspiration and promoting DIY
activities. You'll find lots of ideas about a topic in the
form of pins (numbers) and boards (collections of
images).
Although Pinterest was very popular among women in
its early days, a change in usage was observed in 2016,
with female users dropping from 83% to 60%.
Brands can create a business account on Pinterest and
also run ads to reach their target audience.
7. Snapchat
Age: 18-35 years old.
Industries (Most B2C): Health, Fashion, Food &
Beverage, Live Events/Concerts, Retail.

10. Mobile visual platform known for its short-form
content visibility. Pictures and videos posted on
Snapchat disappeared after 24 hours. Snapchat is the
most popular social platform among millennial and
Gen Z users. Since content is ephemeral, Snapchat is
great for creating original and original content.
Businesses can also reach a wider audience by
advertising on Snapchat.
8. TikTok
Age: 10-29 years old.
Industries (mainly B2C): entertainment, fashion,
drama, pretty much any industry where you can
create compelling video content.
The international version of Douyin TikTok is similar to
Ins and is suitable for mobile content dissemination.
Since the recommendation mechanism of waterfall
video is easier to attract target customers, and TikTok
users are generally young people of Generation Z, it is
more interactive. Among them, the marketing effect
of the hashtag challenge is the most prominent.
Three, social media marketing practical steps

11. Step 1: Analyze the characteristics of your target
customers
There are two types of population characteristics:
dominant and invisible characteristics.
Dominant characteristics refer to information that can
be obtained through light contact, such as gender,
age, occupation, place of origin/country, etc. in
demographic attributes, and income, purchasing
power, and purchase channel preferences in
consumption characteristics.
Invisible features refer to those that can only be
discovered through in-depth contact, such as
personality traits, liking home, lively, face control,
minimalism, obsessive-compulsive disorder, etc.
After analyzing the profile of the target customer,
please use the recommended traffic source in Google
Analytics (or the analysis tool you use), match the
characteristics of the target customer of the brand
itself with the user profiles of different platforms, and
select the most suitable platform.

12. Competitor analysis can also be used to help you track
current successful content and assess their social
media strengths and weaknesses. This will help you
develop an effective social media strategy for your
organization.