Social media marketing uses social media platforms to promote products and services through paid and unpaid methods. There are several major social media platforms used for marketing, including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, and TikTok. Each platform has different target demographics and uses. An effective social media marketing strategy involves analyzing target customers, selecting the most suitable platforms based on customer and platform profiles, and developing content based on competitors' successful strategies.

1. Social Media Marketing Services
in Pakistan
In 1929, the Hungarian writer Frigyes Karinthy first
proposed the Six Degrees of Sepration in his short
story "The Chain".
The so-called six-degree network relationship
theory means that all people on the earth can be
connected with any other person through a chain of
acquaintances within five layers.
Fast forward to 1997, Andrew Weinreich launched
the world's first social networking site, SixDgree
(http://SixDgree.com), which connects users
together based on the theory of SixDgree. Its birth
represents that social networking sites have broken

2. the physical barriers of human social interaction
with a strong posture.
In 2000, Liudu.com ceased service (although its
website is still in use), and Friendster, hi5, LinkedIn,
MySpace, Facebook, Instagram and Twitter, among
many other social media platforms emerged,
dramatically changing private and public life.
According to the 2021 Global Social Media Statistics,
social media users now spend an average of 2 hours
and 25 minutes a day on social networking and
messaging apps, and social media users have
already crossed the 4.2 billion mark.
With the rapid growth of the value of social media
in marketing and business, social media marketing,

3. which uses social platforms and networking sites to
promote products or services through paid and
unpaid methods, has become a major marketing
buzzword in recent years.
Social Media refers to content production and
exchange platforms based on user relationships on
the Internet, such as Facebook, YouTube, Twitter,
Instagram, TikTok, etc.
The two most important features of social media
are:
The traffic is "amazing": the number of users and
viewers is huge.
Large degree of freedom: its platform has the ability
of spontaneous selection, editing and dissemination.
"Marketing" refers to the process by which a
company discovers or explores the needs of

4. prospective consumers, and allows consumers to
understand the product and then purchase the
product.
It can be deduced from this that social media
marketing is the behavior of enterprises,
individuals or institutions to conduct marketing and
promotion on social network platforms.
According to Wikipedia, social media marketing
refers to the creation of specific messages or
content on social network services by companies in
order to achieve marketing purposes to attract the
attention of consumers, arouse discussions among
online netizens, and encourage netizens to use their
personal social networks. To disseminate these
marketing content, and then improve the
relationship with customers and the marketing
strategy of satisfaction.
2. Types and platforms in social
media marketing
In a world of over 7 billion people, 4.2 billion people
are active on social media. In this section, we'll

5. cover eight social media platforms that are
important if you want to do effective social media
marketing.
1. Facebook
Age: 18-45 years old and above.
Industries (B2B and B2C): E-Commerce, Retail,
Banking, Financial Services and Insurance (BFSI),
Fast Moving Consumer Goods (FMCG),
Entertainment, Fashion, Real Estate, News, Health,
Sports.
Businesses can use Facebook to share content,
engage with customers, advertise, and even use it as
a platform for customer support.
2. Twitter
Age: 18-45+.
Industries (B2B and B2C): News, Technology, E-
Commerce, Retail, Entertainment, Travel, Sports,
Health, Telecom, BFSI…

6. Twitter allows you to express your opinion in 280
characters. Known as a pioneer in the use of
hashtags, Twitter is a social media platform for
users to share thoughts, engage with brands and
celebrities, and consume news and informational
snippets.
Brands primarily use Twitter for customer service,
as it is the platform customers often use for timely
brand interactions. For example: Find out how
Indihome responds to customer complaints and
how they project their brand image.
Twitter users tend to be more tech-savvy, so
Twitter has become a hub for information
discovery. Therefore, B2B and B2C brands should
use Twitter to distribute their content.
3. LinkedIn
Age: 25-45 years old.
Industry (most B2B): legal, BFSI, technology,
manufacturing, marketing, education, employment.

7. As a business social platform, LinkedIn is different
from other social platforms in that most users here
use LinkedIn to query industry information,
exchange ideas, and establish a professional image
of individuals or companies. Therefore, the quality
of customers on LinkedIn is higher, the pertinence
is stronger, and the development value is naturally
better.
4. Instagram
Age: 18-35 years old.
Industries (B2C): E-Commerce, Fashion, Retail,
Food & Beverage, Beauty, Travel, Photography,
Entertainment, Real Estate.
Instagram is a mobile-based visual platform that
allows you to share images and videos. Instagram's
popularity has increased in recent years and is
expected to grow even more as consumers continue
to favor vertical videos, live videos and stories.
Instagram has launched a vertical video platform

8. called IGTV that lets you share videos that last
longer than a minute.
If you sell physical products, then you should try
shopping on Instagram. It's a great feature that
many experts claim is the future of social
commerce.
5.YouTube
Age: 18-55 years old and above.
Industry (B2B and B2C): Almost any industry that
can create video content for marketing.
YouTube is an online video sharing platform that
allows you to view, share and upload video content.
The exponential growth of video marketing has
driven brands to widely create and share video
content on YouTube. Here are three facts for you to
consider if you're planning to join YouTube:
YouTube is the second most popular search engine
after Google;
is owned by Google;

9. Making your business brand more visible will be
more challenging if your competitors are already on
YouTube.
6. Pinterest
Age: 18-45 years old.
Industries (Most B2C): Art, DIY, Crafts, Beauty,
Fashion, E-Commerce, Architecture, Food,
Photography.
Pinterest is a great visual platform for individuals
and brands seeking artistic inspiration and
promoting DIY activities. You'll find lots of ideas
about a topic in the form of pins (numbers) and
boards (collections of images).
Although Pinterest was very popular among women
in its early days, a change in usage was observed in
2016, with female users dropping from 83% to
60%.
Brands can create a business account on Pinterest
and also run ads to reach their target audience.

10. 7. Snapchat
Age: 18-35 years old.
Industries (Most B2C): Health, Fashion, Food &
Beverage, Live Events/Concerts, Retail.
Mobile visual platform known for its short-form
content visibility. Pictures and videos posted on
Snapchat disappeared after 24 hours. Snapchat is
the most popular social platform among millennial
and Gen Z users. Since content is ephemeral,
Snapchat is great for creating original and original
content. Businesses can also reach a wider audience
by advertising on Snapchat.
8. TikTok
Age: 10-29 years old.
Industries (mainly B2C): entertainment, fashion,
drama, pretty much any industry where you can
create compelling video content.
The international version of Douyin TikTok is
similar to Ins and is suitable for mobile content

11. dissemination. Since the recommendation
mechanism of waterfall video is easier to attract
target customers, and TikTok users are generally
young people of Generation Z, it is more interactive.
Among them, the marketing effect of the hashtag
challenge is the most prominent.
Three, social media marketing practical steps
Step 1: Analyze the characteristics of your target
customers
There are two types of population characteristics:
dominant and invisible characteristics.
Dominant characteristics refer to information that
can be obtained through light contact, such as
gender, age, occupation, place of origin/country, etc.
in demographic attributes, and income, purchasing
power, and purchase channel preferences in
consumption characteristics.
Invisible features refer to those that can only be
discovered through in-depth contact, such as
personality traits, liking home, lively, face control,
minimalism, obsessive-compulsive disorder, etc.

12. After analyzing the profile of the target customer,
please use the recommended traffic source in
Google Analytics (or the analysis tool you use),
match the characteristics of the target customer of
the brand itself with the user profiles of different
platforms, and select the most suitable platform.
Competitor analysis can also be used to help you
track current successful content and assess their
social media strengths and weaknesses. This will
help you develop an effective social media strategy
for your organization.