1. RESUME
C.SENTHIL NADHAN
#79/251, 12th
Main,
Anantha Murthy Lay out,
Kalappa Block, Srinagar, Bangalore 560050.
senthilc306@gmail.com
Contact No. 9901490073 / 26751663
Objective: An ambitious and optimistic professional with 15 years of experience
in Electrical Products sales and marketing field looking forwarding to a
challenging assignment in Regional Level.
Professional Experience:
* Company : Anchor Electricals
Designation : Product Manager (Regional)– South India.
Duration : May 2010 till now.
Job profile : Marketing & Sales of WD (Wiring Devices) Fetching approvals of
electrical products like Modular, Imported switches , Home Automation, Wires,
MCBs DBs, Solar, LED Lighting from Consultants, Electrical contractors,
Architects, Builders and Widening Electrical dealers network throughout South
India (Karnataka, Andra Pradesh, Thelangana, Tamil Nadu & Kerala)
Achievements and Contributions : Got The Best Performer Award for the Year
2011-12. Good knowledge of South Indian Market of Buyers & Sellers Market. Top
3 Brands leading the area / region vice. Volume of Business & Market Potential of the
Market Area vise Data survey done & getting 110% Sales against Target in the
Regional Level.
* Company : ABB
Designation : Territory Manager.
Duration : April 2007 to April 2010.
Job profile : Fetching approvals of electrical products like Modular and imported
switches, Home automation, BJE Security Systems from consultants’ electrical
contractors, architects, builders and Widening Electrical dealers network through out
Karnataka.

2. Achievements and Contributions: Achieved major break through by finalizing order
of 12 lacks worth switches and accessories DATLA constructions, 46 Lacks -
Vaishnavi Group(Vaishnavi Ratnam 360 flats), Aakruti Group 14 Lacks worth
switches 7.5 lacks switchgears.(175 Flats).
* Company : Khaitan Electricals Ltd., Bangalore.
Designation : Area Sales Manager (Wires& Switchgears)Division
Duration : April 2006 to March 2007
Job Profile : Recruiting sales executives, fetching approvals of electrical
products from consultants. Electrical contractors, Builders and Architects and
Widening Electrical dealers network through out Karnataka Currently handling 3
Executives, motivation, training them to achieve high.
Achievements and Contributions:
• Achieved major break through by finalizing order of wires and Switchgears
of Rs. 32.5 lacks for S.C.T. Builders and Developers.
• Conducted ETM (Electrician Training Meet) in Bangalore and several
district head which yielded good volume of business.
• Conducted Dealers Meet in Bangalore and North Karnataka and appointed
many dealers through out Karnataka.
* Company : Bentec India Limited
Designation : Assistant Manager Marketing
Duration : August 2003 to March 2006.
Job Profile : Recruiting sales executives, to convince the customer or end users
using sales technique and my experience to achieve more currently handling 2
executives motivation and training them to achieve high.
Achievements and Contributions:
• Got Approvals and orders from consultants, Electrical Contractors, Builders,
Architects, and Panel Builders.
• Conducted and participated in various seminars and exhibitions like EL -
Asia 2005 & 2007, ELCA Electrical Consultants 2009.
• Conducted Engineers and Contractors meet of Police Housing Board
Karnataka.
* Company : CONA ELECTRICALS Glamour Marketing Inc

3. Designation : Assistant Manager Sales and Marketing
Duration : August 1999 to July 2003.
Company Profile:
Leading manufactures of switches, Modular Switches, Wires, Switch Gears and
Lighting Fixtures, and Marketers of Electrical Products having their presents in the
whole of India. Fastest growing company through continuous improvements in
products with technically fully furnished R & D Department. Plans of overseas
business expansion.
Roles & Responsibilities:
Roles:
- Handling all the sales functions in the region
- Handling all marketing functions in the region
- Handling all CRM functions in the region
- Handling debtors control in the region
- Handling all project executions and supply chain functions in the region
- Handling the regional team of sales and execution
- Handling all commercial issues related to the vertical in the region
- Achieving sales targets in the region
- Handling key customers and contract parties in the region
- Handling branch level operations in the region
- Handling the HR & administration functions of the vertical in the region
- Handling strategic issues and system management in the region
Responsibilities:
v Business Development:
§ Developing a strong customer base across the designated region
§ Expanding the geographic market by penetrating new places
§ Expanding the overall market by increasing the number of projects / customers in
the current market
§ Developing new product ideas and applications to boost the sales
§ Developing repeat customers and contract parties on PAN India basis
§ Handling the sales team across the region for the new leads generation and business
development efforts
§ Doing market projections and defining sales targets for the region
§ Achieving sales targets through the sales team
§ Maintaining a healthy and inorganic growth rate in sales of the region
§ Ensuring proper promotional and marketing efforts in the region

4. § Managing the promotional and marketing budget for the region
v Coordination:
§ Putting a strong and effective SCM system in place
§ Proper commitment handling at all levels
§ Ensuring proper customer service at all levels
§ Handling and managing the project executions in optimal manner
§ Effectively handling and managing the execution team for best resul ts
§ Ensuring proper adherence to the company norms in order processing
§ Managing all commercial and legal compliances in orders
§ Managing proper and smooth execution of orders, on time deliveries & installation
and proper service to the customers across the region
v Debtor Management:
§ Ensuring proper payment terms in all orders
§ Ensuring timely collection of payments from all customers across the region
§ Fast and accurate handling of credit notes and debit notes in orders executed
§ Handling the debtor accounts and ensuring proper reconciliation wherever required
§ Keeping a tab on the defaulters in payment and taking recovery actions
§ Ensuring proper record keeping of the collections and outstanding across the region
v Administration:
§ Managing the expenses and re-imbursements of the team
§ Managing the installation expenses and the manpower cost
§ Managing the overheads and fixed expenses
§ Managing the general HR and admin issues like attendance, leave, appraisals,
incentives and all other disciplinary and administration issues
§ Keeping a tab on optimum utilization of all resources at disposal
v Cost Control:
§ Managing the inventory planning in optimal manner
§ Proper manpower planning for reducing the installation cost
§ Proper utilization of all the resources at all levels across the region
§ Reducing the order to cash cycle for faster realizations
§ Supervising the expenses incurred in the region in close coordination with accounts

5. department
v System Management and development:
§ Devising policies and procedures for standardization of all processes
§ Streamlining all the functions through proper reporting and control systems
§ Putting a highly effective system in place for better coordination and swift project
executions
§ Enhancing the communication between factory, customer, branch, and sales team
through strengthening of proper channels
§ Aligning all the systems and process flows as per the existing company policy and
factory norms
§ Ensuring complete and proper utilization of Sales Force Automation system across
the region
v Team Management:
§ Reporting of the team at all levels
§ Handling of inter-personal issues
§ Performance assessment and trainings on periodic basis
§ Assessing manpower requirements and carrying the recruitment and training process
at all levels
§ Handling the resource requirements of the team members to ensure optimal
performance
§ Ensuring clarity of individual and team goals at all levels
v Resource Management:
§ Assessing the resource requirements at all levels and ensuring timely and proper
fulfillment of the same
v CRM
§ Ensuring proper pre-sales service to the customer
§ Ensuring timely and proper after sales service to the customers
§ Ensuring highly effective promotional campaigns
§ Planning and executing gifts distribution to key clients on periodic basis
§ Ensuring high quality communication with clients at all levels
v Strategic Planning
§ Heading the innovation efforts in product and in applications
§ Developing creative and innovative strategies in all functions

6. § Planning the strategic initiatives at all levels
§ Devising policies at all levels and executing the same
ACADEMIC PROFILE:
• Bsc in PCM (National College Basavanagudi-Bangalore University)
• CIC (Certificate in Computing) in IGNOU
PERSONAL PROFILE:
Date of Birth : 25.03.1976
Languages known : Kannada, English, Hindi, Telugu & Tamil
Hobbies : Travelling and trekking.
Date:
C.Senthil Nadhan
Place: Bangalore.

7. § Planning the strategic initiatives at all levels
§ Devising policies at all levels and executing the same
ACADEMIC PROFILE:
• Bsc in PCM (National College Basavanagudi-Bangalore University)
• CIC (Certificate in Computing) in IGNOU
PERSONAL PROFILE:
Date of Birth : 25.03.1976
Languages known : Kannada, English, Hindi, Telugu & Tamil
Hobbies : Travelling and trekking.
Date:
C.Senthil Nadhan
Place: Bangalore.