SWOTExecutive Summary Purpose of the Business Plan Strategic Objectives The Business Opportunity The Financial Requirements Key Product and Services The Market Management Financial Highlights Critical Success Factors Milestones Achieved Personal Information The Business Concept and Location Business Concept Location Legal Business Description Strategic Relationships Market Research Macro Environment Market Environment Suppliers Consumers Market Segments Competitor Intermediaries Financiers SWOT Analysis Conclusion Based on Market Research The Business Processes and Costs Thereof Develop/manage the business infrastructure Define or develop products/services Market the business Product / Service Price Distribution Promotion Sell the products/services Fulfil customer orders Manage the stock Care for customers Manage the money The Financial Projections Business Viability Support Rollout plan Annexure