Todd Lloyd – Senior Director, DataSift
@ToddRLloyd
todd.lloyd@datasift.com
Welcome to the
Social Revolution
#SDWK13
Agenda
 Social Data and the Enterprise
 The DataSift Platform and Value
 Use Cases and Examples
Welcome to the
Social
Revolution
2.5 Billion People
67% of Internet Users on Social Networks.
#sdwk13
Source: IDC, Mary Meeker KPCB
DataShared(Zettabytes)
9x Growth in Shared
Content in 5 years
3.2Bn Facebook Likes
500M Twee...
The Long Tail – Ravelry.com
3.2 Million Users
#sdwk13
Creating a wealth of data outside your enterprise
#sdwk13
- Jack Welch, Former CEO, GE
There are only two sources of
competitive advantage:
the ability to learn more about
our cust...
Vast, Real-time
Data Volumes
Problem:
Social Data is Big Data
Integrating into
each social network
Integrating Social
with...
Anatomy of a Single Tweet
Companies starting by listeningEarly days – try to understand what is going on
Simple tools to search
for brand #keywords
...
Enterprise Proliferation of Social
Average Enterprise has
178 Social Account
13 Departments
Actively Engaged in
Social Med...
Social
Data
Business
Data
Social Data is not an Island.
Need to integrate business data to see whole pictur
Research
Marke...
integrating
Transactions with
Interactions
Customers
Purchases
#Social
Engagement
Interests
Opinions
Analytics Revolution
...
10 Steps to Extracting Value from
Social Data
1. Aggregate
2. Structure
3. Enrich
4. Filter
5. Deliver
6. Integrate
7. Ana...
We Enrich Social Data with up-to 400 data items
We do this 15,000 times / second
Gender
AgeRange
Hometown
Interests
Filter to extract relevant Social Data
Create Sophisticated Filters with 1,000s of criteria
SocialApps SocialApps EnterprisePlatforms
Deliver it for analysis and action
We make it easy to get started with Social
 Capturing data from
hundreds of sources
 Real time data
 Historical data
 ...
DataSift Powers the Social Ecosystem
DataSift + Tableau for Visual Social
Analytics
Integrate Business Data with Social Da...
DataSift powers 100s of Businesses
http://www.nypost.com/p/news/business/no_
sachs_appeal_fji8rAnH1UkZtMUFDQZfXL
Feedback to Improve Products &
ServiceNet Pr...
Understand your market for Advertising
What sites are most shared on Twitter by
18-24yr old Brazilians
June15th 2013-24-ho...
Understand Burberry’s Social Followers
Industry Benchmark
Airline Social Responsiveness to Customer Issues
Operational - Click-traffic+Social
How did Dove Campaign go viral?
USA
Facebook Mobile
37% of Traffic
USA
Facebook Web
USA...
Predictive Models based on
Social Signals
Correlate Box Office Revenues
with Social Interest & Intent.
Predictive
Player popularity drives demand
= Optimize Supply Chain
Platform For The
Social Economy
Our Vision: Make Social Data Core to the Enterprise
Increasingly, the most valuable data f...
20130917 datasift presentation to social media meetup
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  • We are the platform that powers the social economy
  • 20130917 datasift presentation to social media meetup

    1. 1. Todd Lloyd – Senior Director, DataSift @ToddRLloyd todd.lloyd@datasift.com Welcome to the Social Revolution #SDWK13
    2. 2. Agenda  Social Data and the Enterprise  The DataSift Platform and Value  Use Cases and Examples
    3. 3. Welcome to the Social Revolution 2.5 Billion People 67% of Internet Users on Social Networks. #sdwk13
    4. 4. Source: IDC, Mary Meeker KPCB DataShared(Zettabytes) 9x Growth in Shared Content in 5 years 3.2Bn Facebook Likes 500M Tweets 100M Instagram Photos 250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums 0 2 4 6 8 2009 2010 2011 2012 2013E 2014E 2015E
    5. 5. The Long Tail – Ravelry.com 3.2 Million Users #sdwk13
    6. 6. Creating a wealth of data outside your enterprise #sdwk13
    7. 7. - Jack Welch, Former CEO, GE There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition
    8. 8. Vast, Real-time Data Volumes Problem: Social Data is Big Data Integrating into each social network Integrating Social with other data Extracting insights from text Filtering out the noise
    9. 9. Anatomy of a Single Tweet
    10. 10. Companies starting by listeningEarly days – try to understand what is going on Simple tools to search for brand #keywords Engage & Respond Report back #sdwk13
    11. 11. Enterprise Proliferation of Social Average Enterprise has 178 Social Account 13 Departments Actively Engaged in Social Media #sdwk13
    12. 12. Social Data Business Data Social Data is not an Island. Need to integrate business data to see whole pictur Research Marketing & Sales Customer Service Product Development Customer Feedback Competitive Campaigns Customer Sentiment Customer Interests Customer Intent
    13. 13. integrating Transactions with Interactions Customers Purchases #Social Engagement Interests Opinions Analytics Revolution #sdwk13
    14. 14. 10 Steps to Extracting Value from Social Data 1. Aggregate 2. Structure 3. Enrich 4. Filter 5. Deliver 6. Integrate 7. Analyze 8. Visualize 9. Share 10. Act DataSift does this Google does this Tableau does this You do this! #sdwk13
    15. 15. We Enrich Social Data with up-to 400 data items We do this 15,000 times / second Gender AgeRange Hometown Interests
    16. 16. Filter to extract relevant Social Data Create Sophisticated Filters with 1,000s of criteria
    17. 17. SocialApps SocialApps EnterprisePlatforms Deliver it for analysis and action
    18. 18. We make it easy to get started with Social  Capturing data from hundreds of sources  Real time data  Historical data  Compliant and at scale
    19. 19. DataSift Powers the Social Ecosystem DataSift + Tableau for Visual Social Analytics Integrate Business Data with Social Data Leverage your BI Platform for Social Insights
    20. 20. DataSift powers 100s of Businesses
    21. 21. http://www.nypost.com/p/news/business/no_ sachs_appeal_fji8rAnH1UkZtMUFDQZfXL Feedback to Improve Products & ServiceNet Promoter Score across 37 Product-Lines 150 Metrics influence Social Advocacy Score Product-Teams Proactively Respond to Issues
    22. 22. Understand your market for Advertising What sites are most shared on Twitter by 18-24yr old Brazilians June15th 2013-24-hoursnapshotoflinkssharedonTwitterbasedonDemographicProfiles 0 1,750 3,500 5,250 7,000 Tumblr Facebook Instagram Ask.fm YouTube FourSquare Twitter Bitly Unfollowers.me Whrt.it Male Female Ask.fm a fast-emerging destination for 18-24 yr olds in Brazil #sdwk13
    23. 23. Understand Burberry’s Social Followers
    24. 24. Industry Benchmark Airline Social Responsiveness to Customer Issues
    25. 25. Operational - Click-traffic+Social How did Dove Campaign go viral? USA Facebook Mobile 37% of Traffic USA Facebook Web USA Direct Traffic USA Upworthy.com USA Twitter UK BR CA GR NL
    26. 26. Predictive Models based on Social Signals Correlate Box Office Revenues with Social Interest & Intent.
    27. 27. Predictive Player popularity drives demand = Optimize Supply Chain
    28. 28. Platform For The Social Economy Our Vision: Make Social Data Core to the Enterprise Increasingly, the most valuable data for your business sits outside your organization, not inside it. Big Social Data Insight will become a key basis for competition. DataSift will be the leading customer & marketing data delivery platform to help companies respond to this opportunity. #sdwk13

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