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Where will your consumers be in 2020?

Elie Boonefaes - Google
The desktop-only time is over
e-commerce needs to adapt to multi devices
Traffic is shifting to mobile

Example:

Mobile search across the world

Mobile...
The Current state of Belgium mobile commerce
This is how it could/should be
But maybe it’s not worth the effort…yet?

% of Google searches done on smartphones in Belgium
Source: Google Internal

Tod...
But maybe it’s not worth the effort...yet?

% of website traffic via smartphones in Belgium
Source: Statcounter

Today we ...
But maybe it’s not worth the effort...yet?

% of conversions via smartphones in Belgium
For mobile optimized e-commerce

T...
When Should you focus on smartphones?
Visits are lagging mobile searches by 6 months

PREDICTION 1
Summer 2014:
website tr...
What can we learn from other countries?

% of Google searches on smartphones
Source: Google Internal

Belgium is a signifi...
What can we learn from other countries?

% of Google searches on smartphones
Source: Google Internal

But more advanced
co...
What can we learn from other countries?

PREDICTION 3
2016:
1 out of 3 searches will be done on a smartphone
Where will your consumers be in 2020?
Today

2014

PREDICTION 1

website traffic will be 10% smartphone driven

PREDICTION...
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User centric event 3. Where will your consumers be in 2020 (Elie from Google)

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Understand the Complexity of Digital Media Consumption: Where will your consumers be in 2020 ?

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User centric event 3. Where will your consumers be in 2020 (Elie from Google)

  1. 1. Where will your consumers be in 2020? Elie Boonefaes - Google
  2. 2. The desktop-only time is over
  3. 3. e-commerce needs to adapt to multi devices Traffic is shifting to mobile Example: Mobile search across the world Mobile is now a Strong buying channel Example: Thanksgiving / black Friday 2013 Avg. shopping basket value on Smartphones mobile ecommerce Traffic 110$ 43% Mobile Sales 26% Belgium has a good Tablet adoption, but is lagging on online Smartphones usage Internal Google Data IBM Digital Analytics Benchmark
  4. 4. The Current state of Belgium mobile commerce
  5. 5. This is how it could/should be
  6. 6. But maybe it’s not worth the effort…yet? % of Google searches done on smartphones in Belgium Source: Google Internal Today we see that 10% of Belgium searches are done on a smartphone
  7. 7. But maybe it’s not worth the effort...yet? % of website traffic via smartphones in Belgium Source: Statcounter Today we see that 7% of Belgium traffic is via a smartphone
  8. 8. But maybe it’s not worth the effort...yet? % of conversions via smartphones in Belgium For mobile optimized e-commerce Today we see that 3% of the conversions is done by Smartphones
  9. 9. When Should you focus on smartphones? Visits are lagging mobile searches by 6 months PREDICTION 1 Summer 2014: website traffic will be 10% smartphone driven 6 months Conversions are lagging mobile searches by 18 months PREDICTION 2 Summer 2015: Smartphones will generate 10% of sales in Belgium 18 months
  10. 10. What can we learn from other countries? % of Google searches on smartphones Source: Google Internal Belgium is a significant laggard in mobile adoption
  11. 11. What can we learn from other countries? % of Google searches on smartphones Source: Google Internal But more advanced countries can help us model the mobile growth
  12. 12. What can we learn from other countries? PREDICTION 3 2016: 1 out of 3 searches will be done on a smartphone
  13. 13. Where will your consumers be in 2020? Today 2014 PREDICTION 1 website traffic will be 10% smartphone driven PREDICTION 2 Smartphones will generate 10% of sales in Belgium PREDICTION 3 1 out of 3 searches will be done on a smartphone 2015 2016 2017 2018 2019 2020
  14. 14. Thank You!

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