3. Color is a meaningful constant for sighted
people and it's a powerful psychological tool. By
using color psychology, you can send a
positive or negative message,
encourage sales, calm a crowd, or
make an athlete work harder.
“
5. Employ the latest color psychology
in all facets of marketing and
particularly in logo design, web site
design, designing the cover of a
book, or packaging.
6. When marketing a new product, it is
critical to think about visual
appearance and color
• 95% of a product’s effect is its visual
appearance.
• 85% of shoppers site color as a
primary reason to buy a particular
product.
• Color increases brand recognition by
81%.
7. Color is one of the most powerful
design tools. But color perceptions
depend on country.
8.
9. Psychology of Black:
Black is the color of authority, power, stability
and strength. It is also associated with
intelligence. Black is a serious color that evokes
strong emotions. It is usually used to market
luxury products.
10. Psychology of White
White is the color associated with purity,
cleanliness and the safety of bright light. It is
also used to project the absence of color, or
neutrality. White is associated with creativity
and often utilized in the design of high-tech
products.
11. Psychology of Gray
Gray is associated with the practical, timeless,
middle-of-the-road, solid things in life. Too much
gray leads to a feeling of nothing; but a little bit
of gray will add that rock-solid feeling to your
product. Some shades of gray are associated
with old age, death, taxes, depression or a lost
sense of direction.
12. Psychology of Yellow
Cheerful yellow is the color of the sun associated
with laughter and happiness. A person surrounded
by yellow feels optimistic because the brain actually
releases more serotonin (a feel-good chemical in
the brain). Yellow can be an effective tool in
marketing to greater sales, and helps to grab
shopper’s attention. Some shades of yellow are
associated with cowardice; but the more golden
shades are associated with the promise of better
times.
13. Psychology of Red
Red drives attention to your product. Red is the
color of energy. It's associated with movement
and excitement. People who are surrounded by
red find their heart beating a little faster. Some
studies show red cars get more tickets but that
may be because the red car owner drives faster
or the ticket giver notices the movement of the
red car more prominently. Red is the symbol of
life. In marketing, red is used mostly for
clearance sales.
14. Psychology of Pink
Pink is the most calming of all the colors—often,
our most dangerous criminals are housed in pink
cells as studies show that the color drains
energy and calms aggression. Think of pink as
the color of romance and love; to be in the pink
is to be soothed. In marketing, pink is used to
market products to young girls and women.
16. Psychology of Blue
Blue creates the sensational of trust and
security. Seeing the color blue actually causes
the body to produce chemicals that are calming.
Some shades (darker shades of blue) can send a
cold and uncaring message. People tend to be
more productive in a blue room because they
are calm and focused on the task at hand. For
marketing purposes, it could be helpful to paint
your store royal blue to help your customers to
focusing on shopping.
17. Psychology of Green
Green—associated with wealth, growth, nature,
and money. Dark forest green is associated with
terms like conservative, masculine and wealth. It
is also the color associated with envy, good luck
and generosity. It is the traditional color of
peace, harmony, comfort, nurturing, support
and energy. In marketing green is associated
with organic products or naturally grown food
18. Psychology of Orange
Orange is tied most with fun times, happy and
energetic days. It is also associated with
ambition. In marketing it is used to create a call-
to-action.
19. Psychology of Purple
Purple is associated with wealth, prosperity, and
rich sophistication. This color stimulates brain
activity used in problem solving. This color is
used with beauty and anti-ageing products.
Young girls are most likely to select nearly all
shades of purple as their favorite color.
20.
21. Psychology of Brown
This color is most associated with reliability,
stability, and friendship. More are likely to select
this as their favorite color. It's the color of the
earth itself, "terra firma", and what could
represent stability better. It too is associated
with things being natural or organic. Caution
however, for in India it is the color of mourning.
22. Overall website color design analyses
For many shoppers overall design and poor
navigation are the reasons not to purchase from
this website.
• 42% of shoppers base their opinion of a
website on overall design alone.
• 52% of shoppers do not return because of
website aesthetic.
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