This presentation talks about how Indian culture affected Kellogs brand in this country and therefore how they restructured their entire marketing strategy. hope you like the ppt.Good Luck :) *Content referred from another source*

2. SUBMITTED BY
SEJAL GAIKWAD BBA015052
NIKITA MHATRE BBA015053
BALJIT KAUR BBA015060
SWATHI SHETTY BBA015020
SAPNA CHOUHAN BBA0150

3. GLOBALISATION
INTERNATIONAL
TRADE

4. INTELLECT
BELIEF
ART
MORALS
LAWS
CUSTOMS &
TRADITION
 Culture plays a pivotal role in consumption pattern of
individual or institutions.
 Indian business landscape has highly sensitive and
demanding customers.
 Also there are increasing numbers of Indian brands that
are offering superior quality of products to consumers
at affordable prices.
 In such case, global brands can win only if they attune
themselves to the local conditions and culture.

5. 
Culture is a collaboration of patterns or behavior of people of
particular region over a period of time.

7. Kellogg Is An American
Multinational Food
Manufacturing
Company Headquartered
In United States.
The Major Producers
Of Cereal And
Convenience Foods
Revenue Of Around
US$14.8 Billon.
It Entered Indian
Market, In September
1994
Lack Of Awareness
Not Easy For The
Consumer To Accept
The Culture Of Having
Cornflakes

9. Kellogg’s ---Crispy breakfast food. Kellogg’s as ―All Day Meal

10. Emphasizing It’s
Branding In
Terms Of Its
Nutritional Values
Targeting
Various
Sections Of
The Society.
Overcoming
The Price
Sensitivity

11. ANDAR SE KHUSH,
TO BAHAR SE KHUSH
SHURVAT SAHI
TOH DIN SAHI
JAGO JAISE BHI
LO KELLOG’S HI

12. LARA DUTTA
AS
BRAND AMBASSADOR

13. Today, the Indian market alone
contributes 10% to the parent's Asia-
Pacific revenues of Kellogg’s, making
the country its fastest growing market in
the region.
The company is now planning to invest
to triple its size in the Indian market, to
take it to 20% in next five years.

14. 
 Even some of the most successful brands in today‘s time had committed several
blunders or mistake while initially entering into Indian market. For instance,
Kellogg‘s, McDonald‘s, LG, Reebok and Coca-Cola are among such global
brands who initially introduced standard products by following standardized
global strategies but later realized their mistakes.
 Thus modified their product or services with taking care of the Cultural Values
and fulfilling needs of Indian consumers by adopting Smart Marketing
strategies and became successful.
CONCLUSION