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Business Environment

Environmental Analysis-Philips

Starting up with the Introduction what company is all about,you can also get to know its History and Vision-Mission targeted.
& then divided further into Internal Environment & External Environment.

Hope so you guys find the Presentation productive.

Best Wishes,Sejal Gaikwad ;)

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Business Environment

  1. 1. Presented By: BBA Core A Group 5. • Nihar Seth BBA015003 • Sejal Gaikwad BBA015052 • Rahul Pandurangi • Siddhesh Brid BBA015037 • Amaan Salmani BBA015042 • Ajay Rathod BBA015024 • Shrirang Pawar BBA015029 • Shruti Singh BBA015019 • Sameer Khan • Royal Saldanha BBA015047 Submitted to: Prof.Adveta.Gharat
  2. 2. Index  Introduction  History  Environmental analysis  Internal Environment  (Aim,Vision,Mission)  External Environment  (Competitiors,Financers,Social Environment, Technological Environment,Strenght,Weaknesses)  Conclusion
  3. 3. Introduction Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.
  4. 4. History A Born Innovator… Philips was founded in Eindhoven, Netherlands, in 1891 by Frederik and Gerard Philips – later joined by Gerard’s brother Anton – to “manufacture incandescent lamps and other electrical products”. For the 120-plus years since then, we have been improving people’s lives with a steady flow of ground- breaking innovations
  5. 5. Environmental Analysis Internal Environment: Vision MissionStrength Weaknesses External Environment: Competitors Financers Social Environment Technological environment Opportunities Threats
  6. 6. Internal Environment
  7. 7. Our Vision  At Philips, we strive to make the world healthier and more sustainable through innovation.  Our goal is to improve the lives of 3 billion people a year by 2025.  We will be the best place to work for people who share our passion.  Together we will deliver superior value for our customers and shareholders. What We Aspire To!
  8. 8. Our commitment is to deliver new healthcare and lighting technologies, as well as innovative and locally relevant consumer products that make a real difference to our customers, consumers and stakeholders across the globe. We believe that the best way for us to do this, is through deep understanding of people’s needs and desires. Our Mission
  9. 9. Swot Analysis Of Internal Environment • Subsidiaries in more than 100 countries with more than 120,000 employees. • Has a very strong R&D portfolio, with 7 active R&D centers across the globe • Market leadership and strong brand equity afford the company increased negotiating power. • Customer loyalty is high for consumer electronics made by Phillips Strength: • Legal tangles tarnish brand image – With over 50 class action anti- trust complaints resulting in investigation against Philips like Lite- on digital solution, CRT division • Highly competitive market in electronic appliances from both local and international brands. • Higher price quotient compared to competitors Weaknesses:
  10. 10. External Environment
  11. 11. Competitors
  12. 12. Financers Bank of America Citibank NA. Standard Chartered Bank State Bank of India
  13. 13. Social And Cultural Environment Objective
  14. 14. 1.Eradicating extreme hunger and poverty 2. Promotion of Education 3. Promoting Gender Equality and Empowering women 4. Reducing child mortality and improving mental health 5. Ensuring Environmental sustainability 6. Employment Enhancing vocational skills 7. Social Business Projects Scope:
  15. 15. Technological Environment At initial stage they were using LETH Machine. As time changed, Technology also changes along wit it. People have started now using CNC machines. Therefore there is a faster production in the company.
  16. 16. Swot Analysis Of External Environment • Growth through the inorganic route is key to Philips. • Increasing demand for sustainable and green lighting products. • Growing presence in emerging markets like India and China. • Push from various government and environmental activists for greener products indirectly promoting the products of Philips. Opportunities
  17. 17. Threats 1. Highly Competitive Business Environment 2. Counterfeit goods - a major threat to manufacturers of branded electronics 3. Environmental and other government regulations 4. Exchange rate fluctuations 5. Availability of cheaper technology in local markets
  18. 18. Conclusion