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Apple: The Next King of Search By Ian Sefferman

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Search Marketing Expo - SMX
Search Marketing Expo - SMX

From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A

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#SMX #32A | @iseff Spotlight Search, Universal Links, and you APPLE: the next king of search?
#SMX #32A | @iseff IAN SEFFERMAN gm TUNE Marketing Console @iseff
#SMX #32A | @iseff your mission control for mobile
#SMX #32A | @iseff iOS  Spotlight   iOS  Universal  Links   Google  App  Indexing  
#SMX #32A | @iseff SPOTLIGHT general purpose iOS search
#SMX #32A | @iseff UNIVERSAL LINKS mapping the web to your app
#SMX #32A | @iseff APP INDEXING indexing your app into Google
#SMX #32A | @iseff SPOTLIGHT personalized (or not) search content
#SMX #32A | @iseff
#SMX #32A | @iseff
#SMX #32A | @iseff SPOTLIGHT uptake in apps
#SMX #32A | @iseff SPOTLIGHT by category
#SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts
#SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links
#SMX #32A | @iseff
#SMX #32A | @iseff
#SMX #32A | @iseff UNIVERSAL LINKS by category
#SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts
#SMX #32A | @iseff UNIVERSAL LINKS engagement since launch
#SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals
#SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop
#SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!

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Apple: The Next King of Search By Ian Sefferman

  • 1. #SMX #32A | @iseff Spotlight Search, Universal Links, and you APPLE: the next king of search?
  • 2. #SMX #32A | @iseff IAN SEFFERMAN gm TUNE Marketing Console @iseff
  • 3. #SMX #32A | @iseff your mission control for mobile
  • 4. #SMX #32A | @iseff iOS  Spotlight   iOS  Universal  Links   Google  App  Indexing  
  • 5. #SMX #32A | @iseff SPOTLIGHT general purpose iOS search
  • 6. #SMX #32A | @iseff UNIVERSAL LINKS mapping the web to your app
  • 7. #SMX #32A | @iseff APP INDEXING indexing your app into Google
  • 8. #SMX #32A | @iseff SPOTLIGHT personalized (or not) search content
  • 9. #SMX #32A | @iseff
  • 10. #SMX #32A | @iseff
  • 11. #SMX #32A | @iseff SPOTLIGHT uptake in apps
  • 12. #SMX #32A | @iseff SPOTLIGHT by category
  • 13. #SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts
  • 14. #SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links
  • 15. #SMX #32A | @iseff
  • 16. #SMX #32A | @iseff
  • 17. #SMX #32A | @iseff UNIVERSAL LINKS by category
  • 18. #SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts
  • 19. #SMX #32A | @iseff UNIVERSAL LINKS engagement since launch
  • 20. #SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals
  • 21. #SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop
  • 22. #SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!