Find out what changes have been afoot in the world of ecommerce around the world this month.

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INTERNATIONAL
UPDATES
July 2015

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Russia
Россия

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Yandex.Direct now offers a mobile specific ad option.
In the Yandex.Direct interface, advertisers can now select
“mobile ad.” Specific ad text, separate landing pages, different
illustrations, and quick links can then be adjusted for the
Yandex direct mobile ads.
Ad groups should include both mobile and desktop
ads. Yandex.Direct will then distribute the traffic to mobile and
regular ads according to the impressions bid ratio.
http://help.yandex.ru/direct-news/n-2015-05-27.xml (RUS)

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Yandex.Afisha is a service offered by Yandex that lets you
search for events, cinema listings, markets etc. and collates
them for you in order of when they are coming up.
The listing includes information about the event and also if you
need a ticket, a link will be included to buy one.
This service is available for 45 cities in Russia. Afisha also
suggests personalised events for you if you are registered in
Yandex.
https://blog.yandex.ru/post/96791/ (RUS)

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Netherlands
Nederland

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Two PR agencies are vying for a prize at the annual Cannes Lions
Festival this year.
A campaign for PostNL (the Dutch equivalent of Royal Mail) involved
commemorative stamps for top DJs, including Tiësto, Armin van
Buuren and Hardwell.
The PR company het PR bureau developed a campaign for
Vodafone called Vodafone Firsts, in which the company lets 10
people do something for the first time. In one example, a girl called
Vera with hearing difficulties goes to a concert for the first time.
http://www.postnl.nl/en/about-postnl/press-news/news/2014/october/world-famous-dutch-djs-brighten-new-
stamps.html (NED)
http://www.firsts.com/content/vodafone-firsts/gb/Concert.html (ENG)

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SMEs in the Netherlands are not doing well online
compared to other European countries.
According to the EU, SMEs in the Netherlands are
lagging behind countries such as Portugal and
Hungary when it comes to online sales.
https://www.thuiswinkel.org/bedrijven/nieuws/2815/loopt-het-nederlandse-mkb-online-achter-of-loopt-het-tegen-drempels-
aan?utm_source=nbtw_26_d&utm_medium=nieuwsbrief&utm_campaign=nc (NED)

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Germany
Deutschland

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Heinz’s QR code on one of its bottles caused some
stir on social media.
A customer who wanted to check out the homepage
landed on a porn website.
Heinz did not renew the license for the campaign
website and after the campaign ran out, a porn
production company got the rights to the domain.
http://t3n.de/news/marketing-fail-qr-code-617748/ (GER)
http://www.bbc.co.uk/news/technology-33200142 (ENG)

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According to a survey by LSPdigital, 40% of
Germans are interested in a “smart” home.
In practice only a minortiy are using smart
appliances actively. The most popularly used smart
home apps are those which act as a remote control
for lights (6%) and to control air conditioning
systems.
http://de.statista.com/infografik/3584/smart-home-interesse-und-nutzung-in-deutschland/ (GER)

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Italy
Italia

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Current Italian prime minister, Matteo Renzi, is willing to invest
government funding in order to improve the online
infrastructure.
Italy’s internet speed has been way below the global average
as well as one of the slowest in the whole of Europe.
Meetings are currently underway with the chief of Enel SpA in
order to kick-start the process.
http://www.euronews.com/newswires/3025978-renzis-digital-plan-sets-new-industrial-course-for-italy/ (ENG)

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Switzerland
Schweiz

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The Swiss company Hulbee aims to give users
more privacy with their new search engine.
The site does not leave cookies on computers and
deletes browsing & search history and personal
information when the browser is closed.
Whether the search engine will have as much
success as the Whatsapp alternative, Threema,
remains to be seen.
http://www.bild.de/digital/internet/suchmaschinen/hulbee-suchmaschine-google-alternative-41499254.bild.html (GER)

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Spain
España

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67% of Spanish internet users shop online.
On average, shoppers buy online 3 times a month
and their average spend per transaction is €70.
The number of online shoppers has risen 52%
since 2013.
http://www.puromarketing.com/76/25004/comercio-electronico-avanza-imparable-cada-internautas-compra.html (ESP)

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France
France

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The slogan “Je Suis Charlie“, used in the wake of the attacks
in Paris on 7th January, has now been adapted by taxi drivers.
#JeSuisUber emerged around 25th June as part of widespread
unrest among Parisian taxi drivers against the arrival of taxi
hailing app Uber.
The hashtag appeared thousands of times within a couple of
days.
http://www.20minutes.fr/insolite/1640511-20150626-uber-slogan-prend-ampleur-web (FRA)

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Europe

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The European Union aims to create a Digital Single Market to move
from 28 national markets to a combined one.
At present, barriers online mean citizens miss out on goods and
services: only 15% shop online from another EU country.
Internet companies and start-ups cannot take full advantage of
growth opportunities online: only 7% of SMEs sell cross-border.
A fully functional Digital Single Market could contribute €415 billion
per year to our economy and create hundreds of thousands of new
jobs.
http://ec.europa.eu/digital-agenda/en/digital-single-market (ENG)

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