Google Analytics 4 can be intimidating at first... But with a few key tips you'll be using GA4 to optimize your user journey in no time at all!

1. Using Google Analytics 4
How to Know EXACTLY
Where to Optimize

2. Before we dive in…

3. Can you guess
the #1 question
measurement marketers
are asked?

4. It is a question every
business will ask.

5. What IS working and What
is NOT working?

6. Why is this so hard
to answer?

7. They don’t have a
Measurement Marketing
Framework to guide them

8. Plan
Launch
Build
Marketing in
the Blind
Marketing
Reliably Grows
Revenue & Profits
LISTEN
STORY

9. Plan Build
“A.C.E.” “Who, What, & Why” “Set Up Your Setup”
STORY

10. A.C.E.

11. A.C.E.

12. A.C.E.
• How many users were
AWARE of the journey?

13. A.C.E.
• How many users were
AWARE of the journey?
• How many users
COMPLETED the journey?

14. A.C.E.
• How many users were
AWARE of the journey?
• How many users
COMPLETED the journey?
• How many users ENGAGED
along the way?

15. A.C.E.

16. A.C.E.
• How many users were
AWARE of the journey?

17. A.C.E.
• How many users were
AWARE of the journey?
• How many users
COMPLETED the journey?

18. A.C.E.
• How many users were
AWARE of the journey?
• How many users
COMPLETED the journey?
• How many users ENGAGED
along the way?

19. A.C.E.
• How many users were
AWARE of the journey?
• How many users
COMPLETED the journey?
• How many users ENGAGED
along the way?

20. Using A.C.E. in Google Analytics 4…

21. Using A.C.E. in Google Analytics 4…

22. Using A.C.E. in Google Analytics 4…

23. Let’s Take a
Look…

25. Cheat Sheet
Slides Ahead

26. Using A.C.E. in Google Analytics 4…

27. Using A.C.E. in Google Analytics 4…

28. Using A.C.E. in Google Analytics 4…

29. Using A.C.E. in Google Analytics 4…

30. Using A.C.E. in Google Analytics 4…

31. Using A.C.E. in GA4 with GTM…

32. Now what?

33. Get a FREE Course & Tools @
MeasurementMarketing.io/ga4ward

34. Are you ready to
A.C.E. GA4?!

35. ● julie@measurementmarketing.io
● Measurementmarketing.io
● YouTube, LinkedIn, & Facebook
● FREE Course & Tools @
MeasurementMarketing.io/ga4ward
Julie Brade
Director of Measurement & Lead Instructor,
MeasurementMarketing.io & MeasureSummit
Thank you!

36. Using Google Analytics 4
How to Know EXACTLY
Where to Optimize