Don't waste months if not years creating products that don't sell.

1. HOW TO LAUNCH RED
HOT PRODUCTS
EVERY 14 DAYS
WITHOUT SLAVING IN
YOUR BUSINESS

2. TEXT
WHY DO YOU HAVE YOUR OWN
BUSINESS?
▸Why did you avoid a 9-5?
▸Why aren’t you in an office right now?
▸Money?
▸Or is it something else?

3. TEXT
ARE YOU STUCK INSIDE YOUR
BUSINESS?
▸When do you have time to grow your business?
▸Bottleneck of every decision
▸Design systems around what you do today so you don’t have
to repeat them tomorrow
▸Lifestyle > Money (But now you can have both)

4. TEXT
7 PHASES TO A 6-FIGURE LAUNCH
▸Idea Phase
▸Curation Phase
▸Magic Phase
▸Validation Phase
▸Product Design Phase
▸Marketing Phase
▸Launch Phase

5. TEXT
IDEA PHASE - DISCOVER YOUR FIRST
PRODUCT
▸What’s a repetitive question you hear from clients?
▸What do you want to be known for? (Booty King?)
▸Every niche has stages of development
▸Fitness = Red Flag Stage
▸Fat loss experts, info products, blogs, videos, “solutions”
EVERYWHERE
▸You need a new approach or new hook to build trust

6. TEXT
KNOWING YOUR AUDIENCE
▸Challenges and pinpoints (Amazon reviews, surveys, etc)
▸Age, Gender, Occupation, Annual Income
▸Goals, Values, Books, Magazines, Blogs, Websites,
Conferences, Gurus
▸If you have an email list large enough - upload csv. file to
Facebook Audience Insights
▸Not “big enough” yet - use audience insights on your
competition

7. TEXT
LEVERAGE AUDIENCE INSIGHTS USING
YOUR COMPETITION

8. TEXT
…CONTINUED

9. TEXT
THERE ISN’T A GOOD IDEA
▸Uber, AirBnB, Chipotle, Nike - What’s so new?
▸Small tweaks, big opportunity (covered in ‘Magic Phase’)
▸3 steps to find your next product idea using Amazon
bestsellers
▸Can follow a similar process for Udemy courses or Sub-
Reddits

10. TEXT
STEP 1 - FIND 3-4 BESTSELLERS IN
YOUR NICHE
▸Look Inside - Snatch chapter topics and expand

11. TEXT
…CONTINUED

12. TEXT
STEP 2 - READ 5 STAR AND 1 STAR
REVIEWS
▸Get a feel for what’s missing and what they love

13. TEXT
STEP 3 - FIND YOUR HOOK
▸Compile a list of problems and solutions - Use reviews,
description, book content (Save for ‘Magic Phase’)

14. TEXT
CURATION PHASE
▸Once you have your next 6-figure idea
▸Best products in the world came from other ‘great products’
▸Stop writing more blogs, recording more videos
▸All ‘free content’ must funnel into the big picture
▸Curate your own content and content of others
▸Start now — get on every authority’s list/reverse engineer their funnels
▸Use Nimbus Screenshot or Gimmebar

15. TEXT
WHERE CAN YOU CURATE CONTENT?
▸Need to seek out the best content
▸Find authorities
▸Leverage: amazon.com , klout.com , buzzumo.com ,
cbengine.com , udemy.com , reddit.com and other forums
▸Use same formula for Amazon as in idea phase
▸Also use Google/Youtube to your disposal using long-tail
keywords (specific to your product and niche)

16. TEXT
KLOUT

17. TEXT
BUZZUMO

18. TEXT
CBENGINE

19. TEXT
UDEMY

20. TEXT
REDDIT

21. TEXT
THE MAGIC PHASE - HOW TO REINVENT
THE SAME IDEA
▸REMEMBER: There’s never a “good” idea
▸Best idea in the world won’t make you rich
▸“Bad Idea” using this phase will be successful - Magic
▸Fuel behind your marketing
▸Time to develop your hook
▸Change AT LEAST 1 in 3 product traits
▸What’s your specialty, how has it been consumed before, how can you
add a spin to it?

22. TEXT
PRODUCT TRAIT #1 - YOUR HOOK
▸Most fitness products never get off the ground
▸‘Red Flag’ stage - make sure to let their guard down first
(stories mentioned later)
▸Maybe fat loss is the goal but what makes yours work over
other options they’ve tried.
▸Hormones, G-flux, Muscle Activation

23. TEXT
PRODUCT TRAIT #2 THE MEDIUM OR
DELIVERY
▸How it’s consumed
▸Books —> E-courses —-> Memberships —-> Online
Coaching
▸Transform a similar piece of content and change how your
audience consumes that information
▸Example: hitmaxelite.com
▸Change how you sell the product: think dollarshaveclub.com

24. TEXT
PRODUCT TRAIT #3 - THE AUDIENCE
▸Market the same product to a different audience
▸On a smaller scale take an ab product, change the hook and
demographic
▸Think: The 40 and over crowd vs and 18 year old dude
▸On a bigger scale, ‘swipe’ successful business models from
other industries
▸Think: helix.com ——> your fitness company

25. TEXT
VALIDATION PHASE - TESTING YOUR
IDEA
▸Midigate Risk
▸“Pre-Launch”
▸Rank and prioritize traffic channels
▸Affiliates, Email Drops, Content Marketing, Amazon,
Facebook/Instagram Ads

26. TEXT
3 QUESTIONS TO ASK
▸How much will it cost to acquire a customer?
▸How large is your audience on this channel?
▸Is this where your avatar is chilling?
▸Set up your KPIs

27. TEXT
THE VALIDATION LEAD MAGNET
▸Splinter 1-3 benefits from your solution
▸Write 1-2 page specific piece of content (Very narrow &
quick)
▸Design one landing page for each lead magnet
▸Send traffic to each using email, social media, or paid ads

28. TEXT
WHERE TO CREATE YOUR EBOOK FOR
FREE
▸Design in canva.com or snappa.io/app

29. TEXT
WILL THEY BUY?
▸Set up a one page sales page
▸instapage.com or clickfunnels.com
▸Follow up email series BEFORE you create the product
▸Warm up new prospects
▸Put them on the spot: “grandfathered in” and send to the
landing page
▸Emails should serve to sell a warmer audience

30. TEXT
ANALYTICS - DID IT WORK?
▸First set up the timer for 7-10 days (test shouldn’t be longer)
▸Hack: Connect your sales message to what is trending now
google.com/trends
▸Record the following
▸Clicks
▸Opt-ins
▸Sales %

31. TEXT
BOOKS TO READ FOR VALIDATION
PHASE
▸Different techniques for validation, just use one
▸Examples include
▸Ask
▸Will It Fly
▸4 Hour Work Week — Chapter: Testing The Muse

32. TEXT
TOOLS
▸Design - canva.com or snappa.io
▸Analytics - baremetrics.com or google.com/analytics
▸Landing/ Sales Page instapage.com or clickfunnels.com
▸Selling - Network/Hustle or adespresso.com or
clickonomy.com

33. TEXT
PRODUCT DESIGN PHASE
▸KISS Method
▸Don’t make an time consuming product unless required
▸MVP then expand
▸Use your hook and build your framework (blog titles, book chapters, course
sections)
▸Piece content inside the framework using curation and your own ‘old content
▸Swipe concepts NOT the positioning/wording (curate the how NOT the why)
▸Add your spin and weave the hook/USP in your product

34. TEXT
DESIGN YOUR WHY - MASLOW’S
HIERARCHY OF NEEDS
▸Universal building blocks
▸New value to your
audience, similar product
▸Create a system around
these needs
▸More needs filled = higher
perceived value

35. TEXT
THE PRODUCT DESIGN SYSTEM
▸Idea Phase - Create the topic/hook
▸Framework Phase - use Udemy and Amazon sections
▸Curation Phase - Use the steps I supplied earlier
▸Sculpting Phase - Piece curated content into the framework
▸Buildout Phase - Create flow using your customers why,
weave content into the hook/USP

36. TEXT
MARKETING PHASE
▸People don’t buy products
▸Building your system before asking for the sale
▸Reverse engineer your product line
▸The Basic Funnel
▸Each core product should look like an umbrella
▸1-2 tripwire products
▸1-2 lead magnets per tripwire

37. TEXT
A FULL FUNNEL STRATEGY
▸Reverse engineer how
your customer will go
through the funnel
▸Email follow up and
pixels are key
▸Most people don’t buy
after just one ‘ask’

38. TEXT
SALES COPY/LANDING PAGE COPY
▸Should have already designed a basic ‘warm’ copy piece for validation phase
▸Headline = USP and hook
▸Easy Format = PAS
▸Read other pieces of sales copy (your competitors)
▸Gimmebar or Nimbus Screenshot
▸The easy way - swipe framework from successful sales copy then fill in the
blanks
▸Emails = Indoctrination —> Engagement —> Ascension —> Segment —> Re-
engage

39. TEXT
LAUNCH PHASE
▸Where the selling happens
▸How much do you want to put on the line?
▸Choose your selling platform
▸Share commissions vs putting your own money on the line
▸Hard to get people on board without validation #s

40. TEXT
LOW RISK
▸No money down, hustler formula…
▸Leverage facebook groups and pages to find partners

41. TEXT
PREREQUISITES
▸Damn good product - validation phase
▸Fierce USP - using Maslow’s hierarchy
▸Avatar seamlessly connects with USP
▸Right message, right audience = $$$

42. TEXT
FIND YOUR PARTNERS
▸Same audience, different niche
▸Indirect competition
▸Go to websites emailhunter.co
▸clickonomy.com or cbengine.com
▸Create your partnering script (just like a short sales page)
▸Not about your vision, about their benefit

43. TEXT
RUN YOUR OWN ADS
▸adespresso.com
▸Ad- scent
▸Types of ads (story/longform, short/question/, survey)
▸Types of selling options:
▸Yay minus boo
▸Exposed!
▸The Truth About _______