2. YOU CAN’T PLEASE
EVERYONE, AND TRYING TO IS
THE KISS OF DEATH.
Criss Angel
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
3. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
DEMOGRAPHICS
▸ Target Audience
▸ Community Association Managers
▸ Commercial Property Managers
▸ HOA Members
▸ Details
▸ Working Professionals
▸ Households between 2 - 5
▸ College Educated/Professional
Education
4. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
ACTION ITEMS
▸ Use Google Analytics to:
▸ Establish better grasp of demographics (i.e. age,
ethnicity etc.)
▸ Establish interests (i.e. competing blogs, investment in
landscape, etc)
▸ Build audience profiles
7. WHEN IT COMES TO DOING BUSINESS, I’M OLD
SCHOOL - A HANDSHAKE WILL DO. FOR EVERYTHING
ELSE, THOUGH, WE USE THE LATEST TECHNOLOGY TO
DELIVER THE SERVICES OUR CUSTOMERS DESERVE
AND REQUIRE.
George O’Connell
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
8. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
WHAT IS OUR BRAND?
▸ Family/Community History
▸ Offers Value, Education, Professionalism
▸ Charitable Force
▸ Cutting Edge Technology
9. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
HOW DO WE COMMUNICATE THIS?
▸ Family/Community History
▸ Quotes
▸ Photographs before/after
▸ Testimonial Proof
▸ Offers Value, Education,
Professionalism
▸ Education resources (videos,
blogs, graphics, etc)
▸ Testimonials
▸ Work in Progress
▸ Charitable Force
▸ Photographs of Charitable Events
and Functions
▸ Charity Logos
▸ Cutting Edge Technology
▸ Video
▸ Animated Edu-Tainment
▸ Educational resources (video,
blogs, graphics)
10. THE SUCCESSFUL MAN IS THE ONE WHO
FINDS OUT WHAT IS THE MATTER WITH
HIS BUSINESS BEFORE HIS
COMPETITORS DO.
Roy L. Smith
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
11. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
COMPETITORS
▸ParkWest
▸Mission
Landscape
▸Earth Co
▸Bemus
▸LandCare
▸Brightview
13. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL MEDIA COMPETITORS
▸ Davey Tree
▸ History
▸ Charitable Imagery
▸ Community
▸ Artistic Photography
14. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
SOCIAL MEDIA COMPETITORS
▸ A+ Tree Care
▸ Fun Voice
▸ Informational Video
▸ Artistic Photography
15. THERE ARE NO SECRETS TO SUCCESS. IT
IS THE RESULT OF PREPARATION, HARD
WORK, AND LEARNING FROM FAILURE.
Colin Powell
O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
16. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
GOALS
▸ Grow a fuller engaged following
▸ Improve engagement through
posts
▸ Gain new clients
▸ Solidify reputation
17. O’CONNELL LANDSCAPE MAINTENANCE MARKETING PLAN
WEBSITE TO DO:
▸ Add social media icons (Instagram, Twitter, Email,
Youtube)
▸ Blog Accessibility + RSS
▸ Contact Us E-mail
▸ Add Location Urls
▸ www.oclm.com/orangecounty/newportbeach
▸ Meta data (Images, Copy, Blog)
▸ Videos for Service Page
▸ What does the service actually do?
▸ Pop-Up Advertising + Newsletter Sign Up
▸ http://www.wpbeginner.com/best-
wordpress-popup-plugin/
▸ SEO Writing
▸ Yoast, Google Keywords
▸ ZenDesk Integration
▸ Tag E-mails
▸ Pull Customer Service from Facebook/Twitter
▸ Online Chat
▸ Upgrade
▸ Brand Voice
▸ Imagery
▸ Video Opening