This document discusses the rise of social TV and how viewers now engage with television programming through social media. It provides examples of how different types of shows incorporate social elements: reality shows engage viewers through voting via social media; scripted shows use trivia and live-tweeting by actors; and news programs allow direct interaction between viewers and reporters. Experts from ABC's Nashville, Comedy Central, and Harpo Studios discuss best practices like live-tweeting during episodes, using hashtags to generate discussion, and connecting with fans online. The future of social TV is predicted to include more integrated social apps and expanded metrics for measuring social conversation around television.