1. We need your help!
We need your help to keep the
MPW website content fresh and
current. In order to climb search
engine rankings, drive traffic and
continue to generate leads, we
need an ongoing stream of new
material. So if you’ve got an idea
for a feature article, case study,
feature photo or video, please
let your marketing team know.
We’ll take it from there!
w w w. m p w s e r v i c e s . c o m
MPWLEADER
It’s Christmas Time!
Enjoy the holidays with your
family and friends.
Be safe!
From within our leadership and vision we will find our future December 2013
BRAND/NEW
Technology, momentum facilitate change in MPW’s logo
App of the Month
Air Wings - Paper airplanes
with guns! Multiplayer ac-
tion game! Life is not all about
work... Have some fun!
December 17th is National
Maple Syrup Day! Make
some pancakes and
indulge!
Change is inevitable.
In the metaphorical blink of an eye, our modes of communication, transportation,
entertainment and commerce become outdated.
With the concept of brand evolution in mind, MPW decided this year that its logo
should be modernized to reflect the company’s growth and use of cutting-edge
technology. It simply wasn’t acceptable to market advanced services like automated
lancing using a 30-year-old emblem.
A transformed symbol would more accurately portray the current and future MPW
Industrial Services.
“I hope the new version of the logo reflects the strength and technological progress
of MPW,” says Marketing Coordinator Ryan Cullins. “That was my goal.”
Continued...

2. Logo continued from page 1...
Throughout the logo-modification process Cullins, along
with several other designers, executed the design work,
which was overseen by Marketing Director Michael Zimmer-
man. MPW’s executive team reviewed concepts and made rec-
ommendations for more than six months.
“Our technology can be the most advanced in the world, but
if our brand image
looks antiquated,
then our custom-
ers might get the
impression that
we’re out of touch
with technol-
ogy and then look
elsewhere,” says
Zimmerman. “It’s
important to keep
our logo contem-
porary and har-
monized with a
style that’s appeal-
ing to our target
markets.”
Cullins says that
although the new
logo has been al-
tered in many
ways, he considers it to be an updated version, rather than a
completely new symbol.
“Basically, we took the old logo, deleted the drop-shadow and
separated the letters,” Cullins says.
The colors were modified as well: the yellow was deleted, the
blue was darkened – it will now match MPW’s uniforms – and
deep red text was applied.
Cullins sought input not just from the marketing and execu-
tive teams, but from nearly anyone who would listen and reply.
Some days he wandered around the Hebron offices, conducting
popularity polls between different versions of the logo.
Feedback regarding the updated form of the brand has been
almost entirely positive; Cullins notes a general sense of enthu-
siasm among MPW employees.
“We expect the excitement of the new logo to be transferred to
customers,” says Cullins. “If this project can generate discus-
sion about the technological capabilities and breadth of servic-
es provided by MPW, then we’ve achieved our objective.”
Ironically, after 155 drafts, the final version of the new logo was
created by accident. It happened when Cullins was reshaping
the block letters and inadvertently inserted the blank line with-
in the ‘P’ character of the logo. The result was a machine-made
look that reflects MPW’s industrial culture.
Conjuring images of the late Bob Ross of the PBS television
series The Joy of Painting, Cullins humbly refers to this as his
“happy accident.”
Although the execu-
tive team approved
the updated logo in
early November, the
much more labor-
intensive process of
implementing and
incorporating the
mark has just begun.
The marketing team
is currently creating
branding guidelines
that will help direct
a united company
voice regarding logo
usage at MPW and
across its divisions.
Zimmerman says
employees should
not use the new logo until the guidelines are authorized and
issued to MPW staff.
The marketing department is aiming to launch the logo digi-
tally before the end of the year. This will include updating the
brand on MPWservices.com and its social media accounts, de-
veloping standardized email signatures, letterhead, digital-form
templates, sales and marketing collateral, automotive decals,
uniform patches, hardhats, business cards, signage and more.
Large equipment, trucks and trailers will receive updated logos
as they are obtained or repainted.
According to Cullins, it will likely be several years before the
new version of the brand is completely integrated and the older
version is fully discarded.

3. 1st: Devon McCartner
2nd: Debbie Stanton
3rd: Adam Pearl
CONGRATULATIONS!!!
At this time of year, we pause to
remember a “Date Which Will Live in
Infamy.” During this holiday season,
please keep our military both here and
abroad in your thoughts and prayers.
Anniversaries
• 20 YEAR
LINDER, JEROME D.
• 19 YEAR
BLAND, MARK
• 13 YEAR
GARVIN, JAMES J.
MURPHY, THOMAS D.
• 11 YEAR
BURKE, LEWIS
• 10 YEAR
STRINGER, JARRETT ETHAN
• 9 YEAR
DAMRON, SUZANNE JANNETTE
• 7 YEAR
HAMILTON, TODD ALLEN
JENKINS, CHARLES A.
BUCKLER, HEATH A.
COMER, MICHAEL TYRONE
HOLBROOK, GARY LEE
• 6 YEAR
LEE, JORDAN TYLER
• 5 YEAR
PERUGINO, PATRICK PHILLIP II
ROBINSON, ELIZABETH LOUISE
WILSON, WILLIE W
QUEEN, BILLY J II
As MPW begins to build
its social network, be
sure to “like” and fol-
low us on Facebook and
LinkedIn.
MPW Industrial Water Division
Earns GE Partnership Award
MPW Staff Report
CHICAGO — GE presented MPW’s Water Division
with its Partnership Award on November 7 at the
sixth annual GE Channel Partner Training Road Show.
MPW earned the award based on a focus on utilizing the
full breadth of GE’s product offerings, a demonstrated
growth in year-over-year purchases and two to three
years of demonstrated volume purchases.
It was MPW’s first GE award, although this was only the
second year for the Partnership Award.
Jared Black, MPW’s General Manager of the Industrial
Water Division, and Engineering Manager Justin Pierce
accepted the award.
Pierce said the award is a testament to the entire Industrial Water team, includ-
ing its sales efforts and the execution of its overall business operations.
The GE Channel Partner Training Roadshow, hosted this year at Embassy
Suites in downtown Chicago, is an invitation-only event for GE’s key channel
partners.
To learn more about MPW’s Industrial Water Division, go to http://www.mp-
wservices.com/water.
2013 Pittsburgh Chili Cook-Off Winners!