updated cv and portfolio may 2016

1. R I C H A R D W I L S M O R E
d e s i g n e r
digital magazinessocial mediadirectmailleafletsbrochures
retouchingartworkmarketing campaignsscampslogosweb design

2. hello
Digital Art Editor/Creative Artworker
Result Customer Communications.
To design and produce Morrisons print magazine for multiple digital
platforms from design concept to launch; commencing March 2012
with the online and ipad bi-monthly platforms, growing to 5 monthly
issues across android and phones. Liaising with the magazine
team and creative director to ensure on-time go live date is met.
Collaborating on cover photo-shoots. I am responsible for ongoing
market, creative and software developments, and manage the
training and mentoring of junior team members.
Other responsibilities include multichannel design and art-working
including catalogues, direct mail, logos and shopper marketing
campaigns for a broad range of clients, small, medium and large.
Utilising my artistic roots and eye for detail I have particularly enjoyed
Photoshop image manipulation and producing photography scamps.
1998...10/2015
I am an experienced digital art editor and creative art-worker with extensive experience in retail marketing
design. I possess excellent communication and organisational skills and am creatively intuitive in taking briefs
from concept to meet client requirements and achieving tight deadlines. I’m highly proficient in use of the Adobe
creative suite, with a particular skill in high end retouching. Short-listed for Designer Of The Year at the DMA’s
and winning Customer Magazine Of The Year 2012/13 for producing the Morrisons magazine App, I have
embraced the transition from print to the digital landscape.
awards
Winner for Customer
Magazine of the
Year 2012 & 2013
for the Morrisons
Magazine app
Shortlisted for
Designer of the
year at the
DMA’s 2013
Indesign
GoMobile
Photoshop
Illustrator
Edge Animate
skills
Thomas Flynn Founder of Oppolis Software
It has been a great pleasure working with Richard, he is creative, talented and passionate about his work. A sharp eye for detail and extremely client
focussed. Very intuitive, creating online effects using our ‘GoMobile’ software to it’s very best potential. Richard has pushed the boundaries of what the
software can achieve and has created some truly stunning visuals. Winning multiple industry awards along the way. A highly recommended individual.
recommendation
2 Orchard Close
Hatfield Peverel
Nr Chelmsford
Essex CM3 2RZ
T 07826 717677
E richard.wilsmore@gmail.com
Linkedin https:/uk.
linkedin.com/pub/
richardwilsmore
/39/29b/413
10/2015...present
Creative Artworker
Freelance
Cedar Publications.
Working on the design,
production and artworking
of Tesco’s magazine and
product books. Also
producing cinemagraphs,
animated gifs and static
artwork for Tesco’s social
media channels.

3. Morrisons digital magazine app 2012 to present
Digital Art Editor and sole creative lead on the digital app creation of the print magazine.
Liasing with the editors and creative director to take editorial and advertising content and
create a commercially driven engaging customer interactive experience. Delivering the
Morrisons brand USP’s to a wider audience across 6 mobile platforms monthly.

4. Digital
marketing
S H O W R O O M
Sole creative collaborating with the
Head of Digital and external developers
to create a unique commercial platform
wich enables brands to view their own
media in an in store environment with
a click of a button. This concept utilises
‘Street View’ technology to produce a
real 360° store walk seeing all media
possibilities from every angle.
Senior creative on ‘Get Up And Go’.
A multichannel magazine platform
for Go Outdoors where the user
chooses their outdoor interests and
receives bespoke tailored content to
suit them, full of relevant editorial
content, helpful tips and advice,
videos and the latest deals on
products and equipment.
Digital creative designer producing
‘Motion Magazine’ for Jardine Motors
Group. An app tailored to the prestige high
performance market which enables the
consumer to create a profile of their perfect
car and present to the dealership for sourcing.

5. Print design
Creative designer scamping, producing and
artworking a variety of marketing collateral.
Overseeing junior team members and
managing production schedules to meet
tight print deadlines.

6. Food
Photography
scamps

7. Marketing campaigns
Senior Creative and artworker
on House Of Fraser #Spring Into
Beauty campaign. How do you win
more 30-somethings beauty shoppers
and better the current experience
of the 45+ age group in HoF?
Our multi-channel response combined
Content, Experiential, Social, Direct
and Mobile apps all designed to drive
deeper engagement and to spike
footfall and traffic to store.

8. Marketing
campaigns
Creative and
artwork on
McColl’s Summer
Of Sport event,
designed to drive
sales, revenue,
loyalty and
footfall in 2016.
Summer 2016 means three
months of wall-to-wall
sport, which will cross
multiple trading periods.
This will attract funding from
more than just the official
brand sponsors – meaning
more revenue for MRG,
similar to World Cup
scratch card in 2014
• Engages customers and
drives basket spend Euro’s:
10th June - 10th July
• Generates sales and
media revenue Supports
the MRG brand
Plus card transaction dat
a
Plus card transaction data
Insight
Insight
Create event and offers
Create event and offers
Play
and
WIN!WIN!
Brand Produ
ct XXXg
£X.XX. Subje
ct to availability and chang
e.
at the heart of neighbourhood retailing
buy
2for£10
GREATSAVES
GREATSAVES

9. Marketing campaigns Senior Creative and artworker
on Iceland’s ‘Flavours Of The World’.
If ready-meals have a bad rep, how do you instil belief
and win over a new breed of Iceland customer who
is hungry for quality, simplicity and free of nasties?
Create touchpoints and experiences throughout the
customer journey that delivers on provenance, quality
and intrigue. For the retailer, to encourage both trial and
repeat purchase using customer data.

10. thanks for your time, if you need further
information call for a chat anytime on
07826717677