Course support for Analytics in Action

1. Financial Services
February 2018
Analytics in Action
http://DSign4.education

2. Introduction
©2016 L. SCHLENKER
Agenda
Introduction
Definitions
Infrastructure
Use Scenarios
Limits

3. Introduction
• Place - changes in geography, time, physical
resources and budget
• Platform – enriching how information is produced
and consumed
• People – modifying the frame of reference
• Practice - impacting the reality of management
Schlenker (2015)

4. • Financial services are a transactional
business made of information rather
than concrete goods
• New applications, processes, products,
or business models in the financial
services industry,
• Originate from independent service
providers and at least one licensed bank
or insurer
• Used to automate insurance, trading,
and risk management.
Data Analytics in Finance
Technology
Business Analytics 3.0

5. Financial Business Models
Technology
• Segment the market by its needs
• Analyze the objectives and values of a
target segment
• Develop the processes or networks to
deliver products, services or
experiences
• Measure the results to insure a
sustainable competitive advange
• Three traditional markets in banking –
retail, wholesale, capital markets
4 Banking Business Models for the Digital Age

6. Ian Dowson
• A microeconomic environment characterized
by weak growth, low inflation and low interest
rates
• A radical change in customer behavior
• New competitors with new business models
entering the financial market
• A more demanding and intrusive regulatory
environment
Market Challenges
Technology

7. • Capital One Labs – uses data science
algorithms to develop next generation of
financial products and services.
• Citi Latin America Innovation Lab offers its
commercial customers transactional datato
help clients identify novel trade patterns
• Bank of America runs BankAmeriDeals with
various cashback offers for debit and credit
card holders based on the analytics
• Credit Suisse’s Data scientists find novel
opportunities to create revenue streams; retain
customers and reduce expenses
Whose doing it?
Technology
Dezyre

8. • Spending pattern of customers
• Channel usages
• Customer Segmentation and Profiling
• Product Cross Selling based on the profiling to
increase hit rate
• Sentiment and feedback analysis
• Security and fraud management
Use Scenarios
Technology
The Financial Brand

9. Ian Dowson
 Banks can serve their customers with their
preferred channel by leveraging transactional
behaviour analytics
 Data science can find attributes and patterns
which have increased probability for fraud.
 Data science helps banks optimize the check
float criterion by considerably reducing the
bottom line costs.
 Data science can help ensure customer
satisfaction on quality of service through data-
insights on changing customer requirements
 Data science can help forecast various
profitability components such as charge-off
accounts, delinquency and closure that help
them make effective product and pricing
decisions.
Value Levers
Technology

10. • Customer life event analysis
• Real time allocation based offerings
• Quality of lead analytics
• Micro-segmentation
• Customer Gamification
• DIsclosure reporting
• Anti-money laundering
• IVR analysis
• B2B merchant insights
• Real time capital calculations
• Log analytics
Data Science Techniques
Technology

11. • New offerings from non-traditional players
• Diminishing margins
• Greater operational risks
• Loss of customer focus
• Ethical issues surrounding data privacy
and institutional obligations to act on
analytics findings
What are the risks?
Technology

12. • Adoption of cloud solutions
• KYC complicance to prevent fraud and
financial crimes
• Converged applications will integrate historical
and real-time financial data
• Increasing use of IoT and streaming
• Widespread implementation of Big data and
blockchain technlogies
Future trends
Technology

13. • What is the organization’s business
model?
• Why does the organization focus on
data?
• How is the Data Science team
organized?
• Which data science techniques does
the organization favor ?
• What is the link between data science
and decision making?
• How does the organization use Data
Science to propel growth
Case Study Questions
Technology

14. • MyOnlineCA, (2016), How Banks Earn Money, (video)
• Marous, J., (2014), Customer Analytics is the Key to
Growth in Banking
• Robinson, B., (2016) 4 Banking Business Models for
the Digital Age
• Srivastava, U. , Impact of Big Data Analytics on
Banking Sector: Learning for Indian Banks
• Stringfellow, A., (2018), 20 experts reveal the most
important big data technology trends shaping banking
Bibliography
Next Steps