Applying Digital Technologies in Financial Services

1. Knowledge series
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Applying SMAC Technologies in Financial Services

2. Potential areas for leveraging social, mobility , analytics and cloud technologies
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Marketing Leverage mobile and social media platforms to acquiring customers to avail loans,
credit services, insurance policies, opening trading accounts
Sales Leverage smart phones, tablets and other devices to make your on field sales
processes more efficient and effective
Credit Leverage data and advanced analytic method such as machine learning to support in
your credit models
Operations Leverage cloud and mobile technologies to digitalize your operational processes and
enable self service model for your customers .
Service delivery Understand recurring issues, predict time periods where support or issue resolution
is required
Risk management Analysis patterns across customer segments, geographies, time periods and optimize
your risk and fraud detection models

3. Understand your customer better
Avoid credit and debit card fraudsFraud Detection
•Spending pattern analysis covering amounts, locations , and types
•Trend in purchasing – a very large expensive spend before a small test spend
•Customer purchase behaviour analysis
Provide 360 degree view of the portfolioOne view
•Integrate all product and services into one view of the customer
•Provide an consistent online personalized customer experience across services , products and channels
•Improve real time access to services and products
Micro segment your customers and PersonalizeCustomer
•Differentiate customers , analyse customer touch points
•Identify propensity to churn and pro actively address customer concerns
•Offer individual pricing , promotions and offers to enhance cross selling
•Social Listening of the customers help tailoring products and services and customer acquisition
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4. Applying digital technologies to provide an efficient loan processing experience
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Loan Origination Loan Underwriting Loan Risk Management Loan Servicing
• Automate manual
processing touch
points, digitize
manual collection
and reading of data
• Leverage data in the
decision making
• Embed knowledge,
policy and rules into the
system
• Use advanced analytics
to support underwriting
• Integrate and have an end
to end view on credit risk,
analysis, risk rating,
pricing, non performing
assets
• Detect application frauds
including data
manipulations and
identity thefts
• Micro-segmentation for
marketing campaigns,
targeted store and web
offers, brand promotions
• Digitize delivery of reports,
data, and other analysis
under one framework
Save time and provide convenience Improve customer service Faster approvals & lower expenses Personalize services for the customer

5. Business outcomes you can achieve
• Increase selling through cost effective digital mediums such as web, mobile and social media
• Identify fraudulent patterns , triggers and their behavior; identify opportunities to reduce your losses and
predict to prevent risk
• Enhance your operations and reduce cost by using on field mobility , e-wallets and mobile payment
options
• Create micro segments of your customers and enhance their likelihood to respond to your promotions , offers
and discounts . Increase your conversions.
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6. Reach out to us We discuss your need We submit our proposal
info@voksedigital.com
www.voksedigital.com
VOKSEDIGITAL CONSULTANCY SERVICES LLP
Vatika Business Centre
Panchshil Tech Park One
Level 5, C Wing
Yerwada
Pune – 411006
Maharashtra
© 2016.www.voksedigital.com. All rights reserved