A presentation for those who want to know about the basics

1. Consumer Buying Behavior
Prepared by :-
Sawmyak Ch. Deb
P15FC079

2. Concept
Consumer buying behavior is the sum total of a consumer's
attitudes, preferences, intentions, and decisions regarding the
consumer's behavior in the marketplace when purchasing a
product or service.
The study of consumer behavior draws upon social science
disciplines of anthropology, psychology, sociology, and
economics.

3. Factorsaffectingconsumerbuyingbehavior
Personal Factors.
Age & way of life, Purchasing power and
revenue, lifestyle, personality .
Psychological Factors.
Motivation,Perception,Learning, Beliefs and
Attitudes.
Social Factors.
Reference groups and members groups ,family.
Cultural Factors.
Sub Cultures, Social classes, Cultural trends.

4. Consumerbuyingprocess
Problem
Recognition
Information
Search
Evaluation of
alternatives
Purchase
decision
Post-Purchase
Evaluation

5. Blazers
Problem recognition
The consumer identifies that he has an need of a formal wear. This can be triggered
by internal or external stimuli. As the buyer is a Corporate, and on every day basis
it’s a requirement of wearing formals.
Information Search
Here the prospective buyer will search for the solution of the problem by exploring
various brands of formal wears available in the market such as Raymond, Reid &
Tailor, Park Avenue, Blackberry etc.

6. Evaluation of Alternatives
On the basis of brand beliefs, positive & negative attitudes he/ she may select a
particular brand.
Purchase Decision
∞ The intensity of other person negative attitude towards our preferred alternative.
∞ Our motivation to comply with other persons wishes.
Post- Purchase Evaluation
After the purchase of the preferred blazer the consumer might experience
dissonance from noticing certain disquieting features or hearing favorable things
about other brands.
.