ContentsThe Internet and the marketing conceptInternet marketing definedWhat business benefits can the Internet provide?A short introduction to Internet technologyHow do Internet marketing communications differ from traditional marketing communications?
Key questions for marketersHow significant is the Internet as a marketing tool?How does Internet marketing relate to e-marketing, e-commerce and e- business?What are the key benefits of Internet marketing?What differences does the Internet introduce in relation to existing marketing communications models?
INTRODUCTIONHow significant is Internet marketing to businesses?Cisco.Easy-Jet.Fast-moving consumer goods (FMCG) brands.Companies are spending around 8% of total marketing budget to e-marketing.
The Internet and the marketing conceptThe modern marketing encompasses the range of organisational functions and processes that seek to determine the needs of target markets and deliver products and services to customers.The marketing concept should lie at the heart of the organisation, and the actions of directors, managers and employees.The Internet can be applied by companies as an integral part of the modern marketing concept.
What is Internet marketing?Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitabilityUse of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept.Include the Internet media and other digital media such as wireless mobile media, cable and satellite.Practically include company web site, search engines, banner advertising, direct e-mail and links
Why Internet Marketing???Supports the full range of organisational functions and processes.Powerful communications medium.Facilitates information management.Forms part of the vision of a company.Up-to-date, timely and accessible information about the industry, markets, new technology, competitors and customers
Social media Communicate with and gain insights from target customers. Social media provides tremendous reach at a fraction of the cost of traditional marketing methods. Create awareness and buzz around your brand, service, or product Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts.
Pay Per ClickReach people who are specifically searching for your information and productsReceive immediate and detailed feedback on performance of campaignReach thousands of potential customers within minutes