This document discusses different types of goals, including long-term and short-term goals. Long-term goals are plans made for over a year in the future, like getting a degree or buying a house. Short-term goals are achieved in under a year and help enable long-term goals, like losing weight or painting a room. Goals are also categorized as lifetime goals aimed at over a lifetime, capstone goals that must be achieved before lifetime goals, foundational goals achieved in under a year, and provisional goals completed in under a month. The document also reviews reasons for not setting goals and explains SWOT analysis using Dell in the 1990s as an example.

1. Goal
Settings

2.  Difference between dreams and goal.
 How to FRAME your goals.
 What is a GOAL?
 How to set SMART goal?
 7 steps to achieve your goals.
 Types of goals.
 Reasons for not setting goals.
 SWOT Analysis.
Training Objectives

18. Types of Goals
Goals

19.  Generally , goals are categorized as either long-term or short-term. Long-term goals
consist of plans you make for your future, typically over a year down the road. Long term
goals are achieved over time as a person completes the stages of their life.
Examples :
1. Get a Master’s Degree
2. Buy a House
3. Retire at the age of 55
 Short term goals are ones that a person will achieve in the near future, typically in less
than one year. Short term goals are often, but not always, steppingstones to Long Term
goals. These types of goals are considered enabling goals because accomplishment of
these goals will enable you to achieve an even greater goal.
Examples :
1. Lose five pounds
2. Paint my living room
3. Get an “A” in Biology

20. These two categories of goals can be further sub divided.
Long term goals can be either Lifetime goals or Capstone goals.
While short term goals can be further categorized under Foundational or Provisional
goals.

21. Lifetime Goals:
Lifetime goals are those major goals that you would like to accomplish over your
lifetime. Depending on your age, these goals may be accomplished significantly later
on in your life. Lifetime goals may fall into one of several categories including career,
education, family, financial, or just pleasure. Life time goals are often general at first
but as you work towards them, they become more specific. Lifetime goals often are
your most meaningful and important goals. One problem, however , is that the
achievement of these goals is usually far in the future.
Capstone Goals:
Capstone goals are commonly those key goals you will need to accomplish first before
you accomplish your lifetime goals. These goals will typically be accomplished in one
years’ time. A lifetime goal of travelling around the world would have a capstone goal
of saving a certain amount of money.

22. Foundational Goals:
These are those short term goals that will most likely be accomplished in less than one
year. These may be enabling goals that may need to be accomplished prior to the
Capstone goals being met. They are often used as physiological improvements.
Provisional Goals:
Provisional goals are usually stepping stones to the larger goals. Typically, these are
completed in less than a month. These are the types of goals you focus on a daily basis
and are often used for technical improvements. Many times these may be enabling
goals that may need to be accomplished prior to the foundational goals being met.

23. Reasons for not setting Goals
• Pessimistic attitude.
• Fear of failure.
• Lack of ambition.
• Fear of rejection.
• Procrastination.
• Low self-esteem.
• Ignorance of importance of setting goals.
• Lack of knowledge about goal setting.

24. SWOT Analysis

25. Example
Here is an example of SWOT Analysis that was actually carried out by Dell in the mid 90’s
to analyze its market position:
Strengths: Weaknesses:
•Selling products directly to
the customers.
•Keeping costs below that
of competitors.
•Higher responsiveness to
customer demands.
•No partnerships or strong
relationships with
computer retailers.
Opportunities: Threats:
•Desire of customers for
one-stop shopping.
•Customers’ increasing
knowledge about what
they want in computers.
•Internet as a marketing
tool.
•Stronger brand name of
competitors like IBM and
Compaq.
•Strong relationship of
competitors with retailers.