How to make choosing better - Ted Talk This presentation was made under the guidance of Prof. Sameer Mathur during marketing management internship

1. HOW TO MAKE
CHOOSING
EASIER -
SHEENA
IYENAGAR

2. INSIGHT 1

3. LOT OF CHOICES
AVAILABLE TO
CUSTOMERS
CAUSES:
CHOICE
OVERLOAD
PROBLEM

4. PEOPLE END UP BEING CONFUSED
and
CHOOSE NOTHING

6. LEADS TO LESS ENGAGEMENT AND
DELAYED CHOOSING

7. CUSTOMER GETS:

8. FINALLY LEADS TO
LESS
CUSTOMER
SATISFACTION

9. HOW IS IT IMPORTANT TO THE
MARKETERS?

10. REDUCES

11. INSIGHT 2
BE CHOOSY ABOUT
CHOOSING THE CHOICES

12. WHY?
SO THAT CUSTOMERS DON’T
IGNORE THE PRODUCT

13. HOW?

14. 1. CUT
ANALYSE HOW OFFERED CHOICES ARE DIFFERENT

15. 2. CONCRETIZE
MAKE
VIVID
IMGERY OF
THE
CONSEQUE
NCES IN
THE MINDS

16. 3. CATEGORIZE

17. MORE CATEGORIES AND FEWER
CHOICES IN EACH CATEGORY

18. 4. CONDITION
DO NOT
COMPLICAT
E CHOICES

19. HELPS CUSTOMERS MAKE THE RIGHT CHOICE

20. Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 –
Indian Institute of Management,
Lucknow
20
© Sameer Mathur 20
Saransh Chauksi
Indian Institute of Technology,
Kanpur
MBA Student