It Was done under the guidance of Mr.Sameer Mathur

1. 1
HOW
TO
MAKE
CHOOSING
EASIER?
By Sheena
Iyenger

2. 2
She focuses on why people want choice,
what affects how and what we choose,
and how we can improve our decision-
making outcomes.

3. 3
CHOICE
OVERLOAD

4. 4
MORE
CHOICES
FASCINATE

5. 5
LESS IS REAL

6. 6
CONSEQUENCES OF CHOICE
OVERLOAD

7. 7
ENGAGEMENT
Delay in
decision
making

8. 8
DECISION
QUALITY

9. 9
LESS
SATISFACTION

10. 10

11. 11
CUT

12. 12
CategoriZe

13. 13
CONDITION FOR
COMPLEXITY

14. 14
Why and how
are these
insights
relevant to a
manager in
India?

15. The most important thing is consumer
satisfaction

16. GET
RID
OF
REDUNDANT
OPTIONS

17. There will be better sales

18. Customers should be more and more
engaged

19. • We can handle more categories
less choices
• Going from low number of
choices to high number keeps
the customer more and more
engaged

20. BE CHOOSY WHILE
CHOOSING

21. 21
THANK YOU!!! THANK YOU
This presentation was created by Manvi Singh , VNIT
Nagpur under the guidance of the professor Sameer
Mathur IIM Lucknow during a Marketing Internship