This presenation was made under the guidance of Prof. Sameer Mathur during marketing management internship

1. CHOICE,
HAPPINESS
AND
SPAGHETTI SAUCE
-MALCOLM GLADWELL

2. HOWARD MOSKOWITZ SUGGESTED OLD
AND CHUNKY SPAGHETTI SAUCE
POPULAR TO THE CONTRRY OPINION

3. THIS DECISION WAS
BASED ON
OBSERVATIONS
POPULAR TO
CONTRARY OPINION

4. INSIGHT 1

6. OFFERING MORE
CHOICES IS THE KEY

7. BECAUSE THE GREAT MARKETER
ONCE SAID……….

8. AND CUSTOMERS DONT USUALLY
CONFESS THEIR REAL CHOICES

9. AND CHOICES HELP TO REACH MORE
CUSTOMERS
CHOICES UNDERSTAND THE REAL NEEDS
BETTER

10. HOW CAN
MARKETERS
DO THIS?

11. CREATE!!!!

12. INSIGHT 2
LAW OF
UNIVERSALS IS
WRONG

14. BECAUSE
HUMAN
VARIABILITY
EXISTS

16. AND UNIVERSAL
PRINCIPLES DO NOT
APPLY TO ALL
EQUALLY!!

17. HOW CAN
MARKETERS
DO THIS?

18. HORIZONTAL SEGMENTATION

19. EMBRACING
DIVERSITY

20. Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 –
Indian Institute of Management,
Lucknow
20
© Sameer Mathur 20
Saransh Chauksi
Indian Institute of Technology,
Kanpur
MBA Student