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Marketing
Research
      Consumer
       Behavior
What is Consumer Behavior?

• Consumer behavior involves the psychological
  processes that consumers go through in
  recognizing needs, finding ways to solve these
  needs, making purchase decisions (e.g., whether or
  not to purchase a product and, if so, which brand
  and where), interpret information, make plans, and
  implement these plans (e.g., by engaging in
  comparison shopping or actually purchasing a
  product).
Consumer Behavior

 There are 3 steps involved in studying consumer
  behavior.
 Consumer preferences: describe how and why people
  prefer one good to another.
 Budget constraints: people have limited incomes.
 We will combine consumer preferences and budget
  constraints to determine consumer choices.
       What combination of goods will consumers buy to
       maximize their satisfaction?
The Importance of Consumer
             Behavior
 The Study of consumer behavior helps us:
 To design the optimal product or service for
  customers.
 To determine where the product or Service should
  be available that would easy for the customers to
  buy.
 To determine what price will the customers give up
  purchasing product or service?
 To determine which method of Promotion would be
  most effective for getting the customers to buy a
  product.
The Importance of Consumer
            Behavior
 It helps in changing the behavior of the consumers.
 To improve performance of the organization.
 To achieve the organizational objectives
 And so on
Consumer Behavior of Using
        Some Products
 Now I will show you 5 topics about Consumer
  Behavior That Related To:
 Consumer Behavior of Using NOKIA
 Consumer Behavior of Drinking Beer
 Consumer Behavior of Using SMART
 Consumer Behavior of Buying Computer
 Consumer Behavior of Buying Motor
Consumer Behavior

 The Main Points For Consumer To Make Decision
Before They Buy A Product:
      Problem awareness
      Information Search
      Evaluation of Alternatives
      Purchase
      Post Purchase evaluation
Consumer Behavior

• According To My Survey, Lots of People In
  Cambodia Prefers Price to Other.
• The other Points that they prefer to such as:
    Quality of Product
    Popularity
    Quantity
    Brand
    And so on
   It’s Just a short description about
   Consumer Behavior!
Thank For
Your
Attention!!!
   BEST WISHES!!!!

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Marketing Research (shared using VisualBee)

  • 1. Marketing Research Consumer Behavior
  • 2. What is Consumer Behavior? • Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans (e.g., by engaging in comparison shopping or actually purchasing a product).
  • 3. Consumer Behavior  There are 3 steps involved in studying consumer behavior.  Consumer preferences: describe how and why people prefer one good to another.  Budget constraints: people have limited incomes.  We will combine consumer preferences and budget constraints to determine consumer choices.  What combination of goods will consumers buy to maximize their satisfaction?
  • 4. The Importance of Consumer Behavior  The Study of consumer behavior helps us:  To design the optimal product or service for customers.  To determine where the product or Service should be available that would easy for the customers to buy.  To determine what price will the customers give up purchasing product or service?  To determine which method of Promotion would be most effective for getting the customers to buy a product.
  • 5. The Importance of Consumer Behavior  It helps in changing the behavior of the consumers.  To improve performance of the organization.  To achieve the organizational objectives  And so on
  • 6. Consumer Behavior of Using Some Products  Now I will show you 5 topics about Consumer Behavior That Related To:  Consumer Behavior of Using NOKIA  Consumer Behavior of Drinking Beer  Consumer Behavior of Using SMART  Consumer Behavior of Buying Computer  Consumer Behavior of Buying Motor
  • 7. Consumer Behavior  The Main Points For Consumer To Make Decision Before They Buy A Product:  Problem awareness  Information Search  Evaluation of Alternatives  Purchase  Post Purchase evaluation
  • 8. Consumer Behavior • According To My Survey, Lots of People In Cambodia Prefers Price to Other. • The other Points that they prefer to such as:  Quality of Product  Popularity  Quantity  Brand  And so on It’s Just a short description about Consumer Behavior!
  • 9. Thank For Your Attention!!! BEST WISHES!!!!