This document discusses customer acquisition cost (CAC) and lifetime value (LTV), two key metrics for evaluating the financial performance of acquiring customers. It defines CAC as the cost to acquire a new customer and LTV as the total revenue generated by a customer over their lifetime. It provides formulas for calculating CAC, LTV, and the CAC payback period. A CAC/LTV ratio of at least 3x and payback period of 12 months or less are recommended targets. The document explains why these metrics are important for investors, bootstrapped companies, and reducing equity dilution. It addresses common questions about including costs in CAC calculations and estimating customer lifetime.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
Hera LABS is a business accelerator Helping Entrepreneurs Rapidly Accelerate through workshops, accountability groups, LABS (intense sessions of business launch & growth), and consulting. This pitch deck is a template entrepreneurs can use to prepare for angel investing meetings or general investor meetings. Every angel investor is a bit different in what they are looking for, but with this outline, you can be well prepared for those high level questions. Some angel groups require less or more information, so please check requirements before using this outline. This investor pitch deck is meant to guide entrepreneurs through the basics of a pitch, give real-life examples of companies (big and small) who do it / did it right in every topic of the pitch deck. Hope this is useful.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
WebSummit 2018 - 9 Secrets for Startup SuccessDavid Skok
Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on the accelerator and grow at high speed. In this talk, five-time serial entrepreneur and author of the ForEntrepreneurs blog, David Skok, breaks this journey down into 9 distinct stages and explains the playbook at each stage. Warning: trying to force growth by skipping a step is the number one mistake entrepreneurs make, and it is often fatal.
The Ultimate Investor Pitch Deck TemplateCrowdfunder
Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup.
There’s a formula for pitching your startup that has helped startup founders raise millions.
In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
Hera LABS is a business accelerator Helping Entrepreneurs Rapidly Accelerate through workshops, accountability groups, LABS (intense sessions of business launch & growth), and consulting. This pitch deck is a template entrepreneurs can use to prepare for angel investing meetings or general investor meetings. Every angel investor is a bit different in what they are looking for, but with this outline, you can be well prepared for those high level questions. Some angel groups require less or more information, so please check requirements before using this outline. This investor pitch deck is meant to guide entrepreneurs through the basics of a pitch, give real-life examples of companies (big and small) who do it / did it right in every topic of the pitch deck. Hope this is useful.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
What is in a pitch deck? How do you get to the point where you actually need one? What things do people do wrong when creating their pitch deck? Well! Here's the thousandth pitch deck describing what is in a pitch deck!
To connect with Travis Lindsay, professor and investor and manager at the CSUF Center for Entrepreneurship, send him an email at tlindsay@fullerton.edu.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Process - Go-to-Market Planning
Marketing Process - Demand Creation
Marketing Process - Demand Management
Marketing Process - Website Proposal
Marketing Process – Size of the Market
Marketing Process – Content Messaging
Marketing Process - Buyer Behavior Model
Marketing Process – Lead Follow-up
Marketing Process - Lead Rating Model
Marketing Process - Terminology & Roles
Marketing Process – Sales Conversion
Marketing Process - Compelling Sales Presentation
Marketing Process - Positioning Components
Marketing Process - Differentiation Worksheet
Marketing Process - Differentiation Summary
Marketing Process - Business Canvas
Marketing Process - Sales Process
Marketing Process - Partner Process
See more at Four Quadrant at http://www.fourquadrant.com/products/
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
Mapping the Customer Journey with Engagement ModelsGainsight
Dan Steinman, GM of Gainsight EMEA, and Sue Nabeth Moore, Founder of Success Track Enterprise, discuss the role of engagement models in the process of mapping the customer journey.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
How to spend money to successfully grow your web app business - Mike McDermentStartupfest
Once you've made the world's great product, what next? It's time to tell the world! But wait, getting the word out is expensive. In this talk we’ll explore how to spend a dollar to make two, and answer the all-important question: “how much should I spend to get a customer?"
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
What is in a pitch deck? How do you get to the point where you actually need one? What things do people do wrong when creating their pitch deck? Well! Here's the thousandth pitch deck describing what is in a pitch deck!
To connect with Travis Lindsay, professor and investor and manager at the CSUF Center for Entrepreneurship, send him an email at tlindsay@fullerton.edu.
How To Create The Perfect Start-Up Pitch Deck The right Way for Entrepreneurs || From a VC perspective
Founders who deeply follow those recommendations will have better chance to build a defining pitch deck for VCs.
If you think you have a good pitch, send it through my way at eharfouche@polytechventures.ch
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
Building off the basics presented in VC 101, we will be using the components of a traditional VC investment memo as a vehicle to examine the aspects of an investment opportunity, and the associated analysis, that matter to VCs and why.
The Best Pitch Deck Format To Attract InvestorsBryce North
**Validated by real investors!**
Based on the Guy Kawaski format, this pitch deck layout has been proven over and over again and has helped many companies raise their investment round.
If you are looking to raise your seed round, impress investors, and build a high-quality investment deck, then make sure you follow this format. This is the best pitch deck template available today.
Find more great resources here --> www.dontbealittlepitch.com
This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Process - Go-to-Market Planning
Marketing Process - Demand Creation
Marketing Process - Demand Management
Marketing Process - Website Proposal
Marketing Process – Size of the Market
Marketing Process – Content Messaging
Marketing Process - Buyer Behavior Model
Marketing Process – Lead Follow-up
Marketing Process - Lead Rating Model
Marketing Process - Terminology & Roles
Marketing Process – Sales Conversion
Marketing Process - Compelling Sales Presentation
Marketing Process - Positioning Components
Marketing Process - Differentiation Worksheet
Marketing Process - Differentiation Summary
Marketing Process - Business Canvas
Marketing Process - Sales Process
Marketing Process - Partner Process
See more at Four Quadrant at http://www.fourquadrant.com/products/
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
Mapping the Customer Journey with Engagement ModelsGainsight
Dan Steinman, GM of Gainsight EMEA, and Sue Nabeth Moore, Founder of Success Track Enterprise, discuss the role of engagement models in the process of mapping the customer journey.
Do you have a sales plan? Are you tired of constantly failing at meeting your sales goals? Or is the confusion of how to create one lingering in your head? A well-laid sales plan is crucial regardless of the size of the business or industry. Therefore, the focus of a sales plan should be on your objectives, potential obstacles, and necessary actions at every stage.
Whether you are an entrepreneur, sales executive, or sales manager, developing a sales plan will help you achieve your goals.
So, if your current plan isn’t working, it’s time to conduct a deeper analysis for better results.
Collect Relevant Sales Data and Study Current Trends
Understanding past data is crucial to creating a compelling future strategy. For example, what were your sales like in the past few years?
Did your previous strategy help you achieve your sales goals? Collecting this information can help you understand the trends in the industry.
Analyzing these trends means diving deep into closed and non-closed sales and company and product performance. As a result, you will establish an excellent foundation for your upcoming sales plan.
Here are some tips for analyzing sales data and trends:
Identify the average deal size per team member by dividing the total number of deals by the total amount that comes in. Make it a point to measure this metric monthly or quarterly. It will help you understand if your deals align with the company’s vision and set objectives. You’ll get an idea about potential risks and give relevant insights on larger deals.
Calculate the percentage of leads that convert into customers. It will help you understand the number of leads required to achieve your business goals. You also get an idea about the quality of leads acquired by the sales team.
Target specific metrics to ensure you spend time closing the right leads. For example, target the time spent in closing each deal. Understand why it takes longer in specific scenarios.
Evaluate product performance to ensure you spend your energy selling the products in demand. For instance, research which products are purchased together and analyze the seasonal sales trends.
Analyze overall company performance to identify new opportunities
Lastly, ask for feedback from your repeated buyers to understand the trends better
Set Specific Sales Objectives
Measuring progress becomes difficult without specific objectives.
The sales planning process must begin with setting clear goals or targets to achieve.
Here are some examples of sales objectives you can refer to:
Increase the monthly or annual revenue by 15%
Reduce monthly customer churn rate
Increase the number of units sold in a month
Boost profit margin by 15%
Increase customer lifetime value by 20%
Reduce the customer acquisition rate by 10%
Increase the number of qualified leads per month by 12%
Reduce the sales cycle time by 8%
Increase monthly win rates by 8%
Business Framework Value Proposition PowerPoint Presentation SlidesSlideTeam
Are you preparing to give PowerPoint presentation on business framework value proposition? Not finding the right designs and graphics? No worries! We present you, our predesigned and content ready business framework value proposition PowerPoint presentation templates. This customer value proposition PPT presentation will be useful for middle-level management to define company’s internal strategy to the senior level. It includes company overview, product, and services, elevator pitch, problem areas, find a solution, value proposition product & services, company revenue model & expense model. It also includes company’s growth strategy, competitive landscape, two product comparison, SWOT analysis, business shareholders pattern etc. Want to make PPT slides on business strategy, value proposition, personal value proposition, company values, customer value proposition framework, value proposition model and value marketing, employee value proposition, strategic management, value proposition model. You can deploy this value-focused enterprise model presentation. Download business framework value proposition PowerPoint presentation slides now. Get everyone to come to an agreement with our Business Framework Value Proposition PowerPoint Presentation Slides. It helps identify disputed aspects.
How to spend money to successfully grow your web app business - Mike McDermentStartupfest
Once you've made the world's great product, what next? It's time to tell the world! But wait, getting the word out is expensive. In this talk we’ll explore how to spend a dollar to make two, and answer the all-important question: “how much should I spend to get a customer?"
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingHanapin Marketing
Could your business profit from the scaling of advertisement spend? Wrangling your boss with swagger and tact is not always enough to win larger budgets. The Answer? Arming yourself with a customer-centric strategy, backed by CLV, that can drive a responsible and ‘winning’ conversation with your organization. In this session you will walk away with knowledge and actionable resources so you can:
- Convince your boss how spending more on advertising will benefit your organization.
- Conquer your omnichannel success metrics and their impact on your customer lifetime value.
- Confidently use your data to transform your organization to be more customer-centered.
Convincing Your Boss(es) to Confidently Spend (more) on AdvertisingKevin Dieny
My Presentation from my Session at HeroConf 2019, in Philadelphia.
This presentation is for anyone who wants to invoke data-decision making and business transformation learning:
1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.
Mapping & Measuring the Subscriber Journeycleverbridge
Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them?
In this guide, you will learn:
• Important events of the subscriber journey
• Which key metrics indicate success
• Formulas for subscription commerce KPIs
Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins
Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget
You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including:
• Why customer lifetime value is a vital strategic metric for your business;
• How both customer lifetime value and customer acquisition can help determine marketing budget in 2017;
• Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and
• How CLV positively impacts account-based marketing initiatives.
Chris J Snook- Founder Institute Denver mentor presentation on the rules of good revenue model design and the laws of revenue, compensation, and growth along.
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
With 2015 budget planning wrapping up this month, companies are allocating spend on developing and growing their Customer Success footprint. With so many variables such as headcount, quotas, technology and events, how can you ensure that you’ve built a bulletproof strategy going into next year?
See how leading subscription businesses are planning to:
1. Budget for hiring and scaling a CSM team that maps to company performance and account models.
2. Justify the procurement of Customer Success technology with an ROI multiplier on revenue.
3. Consider other Customer Success investments in education and networking to transform their teams into best in class.
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Inside Gainsight’s New Post-Sales Structure: Reorganizing the Team to Drive C...Gainsight
In this webinar, Allison Pickens, Gainsight's VP of Customer Success, will give you a detailed explanation of our new org chart as well as the philosophy behind the changes. She'll offer strategies on how to apply these principles and tactics to your own Customer Success team.
How We Reorganized Our Entire Post-Sales OrganizationGainsight
One of Gainsight's principles is to "Carry the Torch" for the Customer Success industry. We've shared a lot about innovations in our processes, but not as much about our organization. In this session, Allison Pickens, VP of Customer Success and Business Operations at Gainsight, will share the story of how we re-organized post-sales to drive success for our customers.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
You Can't Fix a CAC Payback Period SaaS Metrics Palooza r2.3.pptxDave Kellogg
Slides from the presentation I gave at SaaS Metrics Palooza which discuss how VCs and operators view metrics differently by drilling into CAC payback period as an example.
Making Better Joe Kilbride, Kilbride Consulting, Inc. Exce.docxsmile790243
Making Better � Joe Kilbride, Kilbride Consulting, Inc.
Excerpt from Chapter 2: Making Sense
SIPOC (Customer-Supplier Chain)
What is it?
A method used to clarify the value chain in which you
operate. It is often used to:
♦ Develop team purpose or mission
♦ Identify possible “quick hit” opportunities to eliminate
some non value-added outputs
♦ Select a core process to redesign
♦ Clarity key customer or supplier relationships needing
improvement
The name SIPOC derives from the content of the chain:
Suppliers, Inputs, Processes, Outputs, Customers.
How do I use It?
� Identify the team or organizational unit for which the
SIPOC chain is being developed.
Inevitably this chain is a sub-unit of other, larger chains
and has sub-chains within it. Use your judgment to
decide the proper level of perspective, but it is
generally best to focus on the SIPOC of the group
completing the chain.
� Clarify roles and allow 30-60 minutes to complete the
chain.
� Brainstorm to fill the SIPOC one category at a time.
HINT: Suppliers and Customers are WHOs,
Inputs and Outputs are WHATs, and Processes
are HOWs. Therefore the S, I, O, and C columns
should be lists of nouns. The Process column
should be written in the form Verb-Direct Object,
e.g., Take orders, Write Code, Select vendors,etc.
To complete the chain, it usually works best to…
♦ Start with Product/Service Outputs,
♦ Then work backwards from there by identifying the
Processes that produce those outputs,
♦ The Inputs to those processes, and
♦ The Suppliers of those inputs (both internal and
external).
♦ Finish by identifying all Customers (internal and
external), i.e., anyone who receives and uses your
Product/Service outputs.
HINT: For some types of knowledge work, you
might also include anyone whose behavior you
wish to influence through your work processes.
Making Better � Joe Kilbride, Kilbride Consulting, Inc.
Excerpt from Chapter 2: Making Sense
Don’t be surprised to discover overlap
between your lists of Suppliers and
Customers. This indicates life is more non-
linear than this method, and explains why
managing these relationships can be so
challenging. At one minute, you are a
supplier; the next a customer, and often
within the same conversation.
� Refine your Processes into a final list of 5-15. You
may divide your list of processes into three types
based upon the process model illustrated at right and
described below:
CC Core
processes
directly add
value to
customers
Examples are:
• New Product Design
• Production
• After-sales support
SS Support
processes
enable the
Core
processes
Examples are:
• Finance
• Facilities management
• Information management
GG Governing
processes
direct or
monitor other
processes
Examples are:
• Strategic Planning
• Performance Reviews
� Analyze the chain to identify areas for improvement.
Use a red pen to “f ...
Similar to Customer Acquisition Cost and Lifetime Value (CAC & LTV) (20)
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
2. Who’s Red Granite?
(…and why should you listen to us?)
1. Founded in 2011 by Chris Arndt
2. The Entrepreneur’s Finance Team
3. Focus on financials AND key metrics
that affect the financials
4. Proud Associate Members of 1871!
11. Why Do We Care?
Investors want know!
($50)
+$150
e.g. For every $50 the investor gives you now, that will enable you
to acquire a customer and return $150 in three years.
Image Source: blog.asmartbear.com
12. Why Do We Care?
Bootstrapped? Save yourself from ramen noodles!
Working Capital Cycle
A faster PBP means more profit cycles in a shorter
time period.
CAC
CAC
Payback
$ Profit
13. Why Do We Care?
A faster CAC Payback let’s you keep more equity
Less money will be needed from investors so your
ownership won’t be as diluted.
15. FAQ: What’s in CAC?
A: More than you think!
▪ Paid advertising
▪ PR
▪ Sales people base & commission
▪ Sales manager
▪ Free trial support and hosting
▪ On-boarding costs
16. FAQ: Customer lifetime?
Q: How can I guess the number of months of my customers’
lifetime when my site has only been live for two months?
A: In month two, start looking at the churn of the customers that signed-up
in month one (i.e. Month 1 Cohort). Keep track of the churn for the
Month 1 Cohort in the third and subsequent months as well.
Then use this formula…
# Months Lifetime = 1 / (Avg. Monthly % Customer Churn)
17. FAQ: Shorten PBP?
Q: I now understand that the shorter the CAC Payback period
the better, but how can I actually improve upon my current
PBP?
A: Two options: either reduce the CAC or increase the monthly profit margin
for the customer.
Continued on next slide…
