Final Client Presentation

1. VCT Program
Sara Ruese

2. The VCT Program
● For my project I worked with Donna and the
VCT program
● Problem: How to bring more students to the
VCT program here at BGSU.
● Solution: Stronger Social Media Presence as
well as making changes to the VCT website.

3. Goals and Objectives
1. Increase posts on social media/increase
followers and social media awareness
2. Create a social media campaign to continue
after project is complete
3. Ensure the VCT Website is up-to-date
4. Create a VCT specific staff directory
5. Overall make information more appealing
and accessible to future students

4. What can we change on the Website?
● First, Donna wanted to make minor changes
to ensure Data was up to date and accurate.
● Second, we decided to add a Facebook
newsfeed to the Homepage of the Website.
● Last, we wanted to have the VCT Staff
directory be more available and to only
include VCT’s direct staff

5. Steps Taken
● Take the CMS training course through the
university to gain access to VCT site
● Meet with Donna to finalize changes for the
website
○ Finalize layout for changes (create mock ups)
○ Decided on positioning of new content
○ Code the new content on the server
○ Launch new pages and changes

8. Social Media (Facebook)
● Have more of a social media presence
● Bring in students, recognize the students
that are currently attending
● Quick and easy way to get information to
students, parents and even staff

9. Steps Taken
1. Design an announcement for the Spontelli
Scholarship for the Facebook Page
2. Design a VCT Student Spotlight
3. Collect information for the spotlight from staff
4. Discuss the possibilities of a Twitter and
Instagram with Donna
a. Weigh pros and cons
b. Explain uses for each

12. Results of Solutions
● Social Media
○ Donna likes the Spotlight idea and layout, as you
saw the first one was posted
○ Donna is still deciding on where to go with the
Twitter and Instagram decisions
○ Followers and activity on the Facebook page have
increased but could still be doing better

13. Results of Solution Cont.
● Website
○ The changes have been implemented and approved
by Donna
○ We are still working on getting some correct
documents on the website
○ Website is inviting and utilizing cross media
promotions now

14. Lessons Learned
● Jump at the first opportunity you have to
complete a training
● Things can seem simple, but really be a lot
more complicated than they look
● Only listen to the advice of your client not
anyone else
● Meet with your client as much as possible

15. Overall
Working with Donna has been absolutely
amazing and I am very happy that I got this
opportunity to learn from her and work with her
in a professional setting.