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Isaul Carballar Internship Final Presentation

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Isaul Carballar Internship Final Presentation

  1. 1. HULT Internship Course Final Project Presentation Spring 2012
  2. 2. Outline1. Organization Description2. Learning Objectives3. Internship Activities4. Accomplishments5. Lessons Learned6. What Was Useful Moving Forward
  3. 3. Love Thy Neighbor Mexico
  4. 4. 1. Organization Description● Love Thy Neighbor Mexico is a non-profit organization educating American teenagers about the consequences of illicit demand of drugs coming from Mexico● Private and Institutionally funded● Granted 501(c)3 status by the IRS● Online and offline awareness campaigns, namely social media and institutional education curriculum
  5. 5. The challenge...
  6. 6. 2. Internship Learning Objectives● General understanding of Digital Marketing in an organization● Management inside a non-profit as well as doing business in America● Customer acquisition through digital channels● Website improving according to industry best-practices● Marketing Research
  7. 7. My role and functions
  8. 8. 3. Internship Activities● I was given the task to prepare the workframe for selling bracelets in support of the cause● Monitor and evaluation of social presence across different outlets● Develop and execute a marketing campaign● Added social widgets to the website while also fixed minor technical issues
  9. 9. I did it!!!
  10. 10. 4. Accomplishments● Produced a thorough report on the social activity; including a best practices approach for managing social activity● Proposed an improved Sitemap according to industry standards● Collaboration was limited as space constraints limited my exposure to other team members● Prepared a final recommendation presentation for the organization
  11. 11. The lesson was...
  12. 12. 5. Lessons Learned● Better understanding of the dynamics of pulling data and making decisions based on this data sets● Hourly-based job teached me to effectively manage my time● Non-profit culture is as hard and fast as a Startup Culture● As obvious as this may seem, no business can thrive without a clear revenue stream or "business" plan
  13. 13. A super me!
  14. 14. 6. What Was Useful Moving Forward● As one of my expectations is to become a digital marketing consultant with a focus on nonprofits, the whole experience was crucial for me● Goals and expectations; both quantitative & qualitative, have to be set as clearly and early as possible● A contingency plan should be put in place beforehand● Taking full command, from day one of my activities, is expected
  15. 15. HULT Internship Course Final Project Presentation Prepared by Isaul Carballar Spring 2012 Professor Steve Adelman

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