¿Cómo aplicar correctamente procesos de UX? - En esta presentación hablo de los diferentes procesos y metodologías de diseño que podemos aplicar para mejorar significativamente la experiencia de nuestros usuarios

1. Guía Básica de UX
¿Cómo aplicar correctamente procesos de diseño?

2. UX ≠ UI
@santiagoeastman

3. @santiagoeastman
How far along you are?
Idea Prototype MVP
Established product
Non direct interviews
Card Sort
Ethnography
Surveys
Usability test
Analytics

4. @santiagoeastman

5. Hidden obvious
Insights that are obvious only after you point them out
@santiagoeastman

6. What do People need?
What do People want?
Can they use the product?
@santiagoeastman

7. What people say, what people do and what
people say they do are entirely different
things
“
@santiagoeastman

8. @santiagoeastman

9. Usability principles
• Visibility of system status
• Match between system and the real world
• User control and freedom
• Consistency and standards
• Error prevention
• Recognition rather than recall
• Flexibility and efficiency of use
• Aesthetic and minimalist design
• Help users recognize, diagnose, and recover from errors
• Help and documentation
@santiagoeastman

12. ¿Tiempo?
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13. What’s next?
Analize, learn, create, iterate
@santiagoeastman

14. Gracias