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Product Development
You have an Idea, what’s next ?
Your thought's?
• I can see how “this” mobile app could be huge
success
• “This application” will clearly fill this market need or
space
• I am not sure if something like “this” can be done but
if its possible it can be a phenomenal success
• This is an emerging market, I am not clear on
specifics of the product but this market has lot of
potential for new mobile products
Challenges
• Can we build this product?
• How much time will it take to market?
• How much money I will have to spend?
• How do I find funding?
• I don’t understand technology
• Will it be successful?
• Will it work?
Sharing & Feedback
How do I impressively share my Idea and get an
intelligent feedback from investors, partners,
potential customers, consultants, trusted
friends, family?
Proof Of Concept
Build a skate board instead of a car
Benefits Of “POC”
• Low cost prototype
• Time efficient
• Encourages an intelligent dialogue
• Shows that you are here to do “business”
• Establishes your credibility as someone who delivers
• Early feedback in terms of product viability
• Gives you a clear roadmap of your future product in
terms of features, cost
• Builds trust with your resources & partners involved
How to build a POC
Lets build
Build a feature list
•Think like a user
•Think like a customer
•Think like an investor
Waze Feature List
• Fastest route to destination
• Smart Destination Search – Address Look Up
• Wazer Profile
• Directions in map
• Directions in voice
• A variety of Voice Languages
• Directions as a list
• Social Media ( Facebook )
• Distance in Miles or KiloMeters
• Global Application ( Can be used anywhere in the world )
• Avoid Toll Roads
Pick a “USP”
Identify the “Unique Selling Point” of your
product
USP – Dating App Examples
• EHarmony: “We find the best suitable
matches”
• Tinder: “We make connections easy in any
geographical location”
• Coffee Meets Bagel: “We connect friends of
friends”
Waze – Unique Selling Point
We
take you to your
destination
in
shortest time
Identify the Building Resources
• Software Engineer(s)
• QA (if needed)
• Development Technology
Estimation
• Time to build
• Money to build
Negotiate on USP
• Revisit your USP to identify the feasibility with
respect to time, money and value
Proof of concept – Some Notes
• A POC is not a finished product
• A POC may not be user friendly
• A POC is not a revenue source
• A POC may simply be demo-able
• A POC may give birth to product roadmap
• A helps builds teams & partnerships
MVP
Minimal Viable Product
MVP
• MVP is product or a product feature in action
• An MVP unlike POC should be user friendly
• Its good to think of scalability before rolling
out an MVP
• An MVP may be deployable
• MVP is a good place to build statistical
features to collect user data
• An MVP can build revenue streams
Presenter
Sanjay Sahni
Email: mailsanjaysahnni@gmail.com
Please find me on linked in for getting access to
this presentation

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Product Development Ideas to Proof of Concept

  • 2. You have an Idea, what’s next ?
  • 3. Your thought's? • I can see how “this” mobile app could be huge success • “This application” will clearly fill this market need or space • I am not sure if something like “this” can be done but if its possible it can be a phenomenal success • This is an emerging market, I am not clear on specifics of the product but this market has lot of potential for new mobile products
  • 4. Challenges • Can we build this product? • How much time will it take to market? • How much money I will have to spend? • How do I find funding? • I don’t understand technology • Will it be successful? • Will it work?
  • 5. Sharing & Feedback How do I impressively share my Idea and get an intelligent feedback from investors, partners, potential customers, consultants, trusted friends, family?
  • 6. Proof Of Concept Build a skate board instead of a car
  • 7. Benefits Of “POC” • Low cost prototype • Time efficient • Encourages an intelligent dialogue • Shows that you are here to do “business” • Establishes your credibility as someone who delivers • Early feedback in terms of product viability • Gives you a clear roadmap of your future product in terms of features, cost • Builds trust with your resources & partners involved
  • 8. How to build a POC Lets build
  • 9. Build a feature list •Think like a user •Think like a customer •Think like an investor
  • 10. Waze Feature List • Fastest route to destination • Smart Destination Search – Address Look Up • Wazer Profile • Directions in map • Directions in voice • A variety of Voice Languages • Directions as a list • Social Media ( Facebook ) • Distance in Miles or KiloMeters • Global Application ( Can be used anywhere in the world ) • Avoid Toll Roads
  • 11. Pick a “USP” Identify the “Unique Selling Point” of your product
  • 12. USP – Dating App Examples • EHarmony: “We find the best suitable matches” • Tinder: “We make connections easy in any geographical location” • Coffee Meets Bagel: “We connect friends of friends”
  • 13. Waze – Unique Selling Point We take you to your destination in shortest time
  • 14. Identify the Building Resources • Software Engineer(s) • QA (if needed) • Development Technology
  • 15. Estimation • Time to build • Money to build
  • 16. Negotiate on USP • Revisit your USP to identify the feasibility with respect to time, money and value
  • 17. Proof of concept – Some Notes • A POC is not a finished product • A POC may not be user friendly • A POC is not a revenue source • A POC may simply be demo-able • A POC may give birth to product roadmap • A helps builds teams & partnerships
  • 19. MVP • MVP is product or a product feature in action • An MVP unlike POC should be user friendly • Its good to think of scalability before rolling out an MVP • An MVP may be deployable • MVP is a good place to build statistical features to collect user data • An MVP can build revenue streams
  • 20. Presenter Sanjay Sahni Email: mailsanjaysahnni@gmail.com Please find me on linked in for getting access to this presentation