WHAT IS RICH SNIPPET AND HOW IT WORKS?

1. WHAT IS RICH SNIPPET AND HOW IT
WORKS?
As we know content is the king for keywords ranking purpose and this back bone of SEO
marketing? Your content must be like by the users who are reading your content and in the
same time your content must be like by Google Bot. The reason I am saying because you
will get good ranking if Google like your content. Rich snippet is the additional information
of your page which search engine collects from
Simply we can say “Rich Snippets” is the term used to describe structured data markup of
the site, it allow search engines to understand what information is contained on each web
page.
What are the benefits of Rich Snippet?
Directly it increases your daily visitors. However there is not direct relation between
keywords ranking but indirectly it helps the keywords ranking by increasing your daily views.
It increases your click through rate.
Different Types of Snippet:
 Breadcrumbs
 Events
 Music
 Organizations
 People
 Products
 Recipes
 Review ratings
 Reviews
 Software applications
 Videos
So now the major question is how we can add Rich Snippet to our website?

2. You need to choose the data format and include the markup to your website. Google is
suggesting using Microdata from Schema.org but you can use other Microdata too like
Microformats and RDFa. If you have some basic knowledge on HTML then you can easily
include it to your website.
Structured data report. Google webmaster offers a tool that called structured data report
where you can check your website status. It will verify your website.
Data Highlighter. It is another tool by Google; here you can implement your markup. You
need to describe about your page. That information will show in the search result page.
Structured Data Testing Tool. This tool will help the webmasters to develop, test and
modify the structured markup.
How to Do Keywords Research For a Website
http://www.secretwindows.org