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Download to read offline
re_signal
@re_signal
Driving Content
Marketing Success
Irma Hunkeler/Ed Trippier
V
Organic Traffic
●
●
●
●
●
We analysed
their line of
business
We identified an
opportunity on their
car hire pages
@re_signal@ed_trippier@irmahunkeler
➔ Improve organic transactions
➔ Improve organic traffic
➔ Improve organic rankings
Setting
clear goals
01
Strategy
Forming a clear plan
on how you can hit
your goals
02
Creativity
Producing content
that stands out & has
a newsworthy hook.
03
Promotion
Digital PR outreach
to get publishers
excited.
Process
Analysis of their
car hire category
Technical audit, content audit,
competitor analysis, KWR and
general analysis.
1. Identified
2. Identified
3. Identified
We put together a
content strategy
We broke the content
down into three
approaches
1.
2.
3.
These three
approaches aren’t
distinct, they work in
conjunction with each
other.
Commercial
Commercial
● We optimised 500 pages within
4 months and an additional 150
over the rest of the year
● Produced 75 new pieces of
content
● 3,000 title tags
● 90,000 meta descriptions
Informational
Informational
Informational
Informational
Car hire excess
insurance
‘Car hire insurance’.
Creative
The purpose of creative
project was to...
1.
1.
with
a focus on car hire.
1.
Majestic
Buzzsumo
SharedCount
Research
Research
Research
Research
‘Mythical Creatures’
regions and
priority product pages. And
we could maximise
potential with publications
Talent pool
Production
Production
Production
Production
Production
Production
Have a
Digital PR
Promotion
Plan
60
Pieces of
coverage
900M
Online
Readership
1.8M
Estimated
coverage views
1.75K
Social shares
100
Links from
coverage
42
Average domain
authority
Results on a campaign level
●
●
●
Overall Strategy Results
“Creativity requires input, and that’s
what research is, you’re gathering
materials with which to build.”
Gene Luen Yang
Irma Hunkeler
ihunkeler@resignal.com
@irmahunkeler
www. resignal.com
Thank you for
listening
Ed Trippier
etrippier@resignal.com
@ed_trippier
@re_signal

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