Startup Pharmacy Business Plan

1. Sanober Adil Khan
Benazir Bhutto Shaheed University
226-Bcom/15-S
Miss Pigeon Pharmacy
We’ll Always Make Time For You

2. • Miss Pigeon is a brick and mortar and mail order
pharmacy that sells prescription medication at lower prices
than other pharmacies. Miss Pigeon is able to sell at
reduced prices using operating efficiencies and the
elimination of unnecessary services for customers that self-
pay their drugs.
• Miss Pigeon is a professional service company - with an
independent pharmacy and direct links to pharmaceutical
suppliers - providing delivery services to the public for
medicine and other health care products.
• Pharmacy delivery platform that :
• helps patients get medicine quick and
• helps pharmacies reach more customers.
Executive Summary

3. VISION STATEMENT:
MISSION STATEMENT:
To improve the health and wellness of our commu
nities through engaging experiences that provide
our customers with the best products, services and
advice to meet their unique needs.
Adding years of healthy life

4. Product and Services Description
• Provide a delivery service (*minimum order amount applies) across Karachi City for health care
products.
• Provide customer support for ordering online, through Facebook, SMS, or email.
• Provide a service support hotline to ensure customer satisfaction.
• Provide information about pharmaceutical companies, hospitals, doctors, ambulance services &
24-hour pharmacy in Karachi including their name, address and phone number.
• Provide medical related news (both local and international) & health tips in our news section.
• Provide tips to avoid getting infected from viral disease.

5. Product and Services Description
Get delivery when you need it most!

6. Target Market

7. Competitor Analysis:
Chain Pharmacies and Local Pharmacies
Our Competitors are
• Dawaai.pk
• Medicalstore.com.pk
• Servaid.com.pk

8. Marketing
Strategies:
• The Cost Leadership strategy is
followed, the reduction of
unnecessary expense will lead to
minimization of cost which in turn
minimize the price of product and
service.

9. Promotion
The marketing strategies for the promotion of company will be:
• Google AdWords
• Google my business (GMB)
• Advertisement on Social media including Facebook, twitter, Pinterest, Instagram.

10. Our Suppliers

11. Description of Management team
Designation Name Qualification Age
Director ---------------- PhD in Finance 48
Finance manager ---------------- PhD in Finance 35
Marketing manager ---------------- Ms in Marketing 33
Pharmacist ---------------- Pharm D 30+
Riders ---------------- Above matric 20+

12. Investment and Loan
Location:
The required capital is 30 to 40 million..
60% of investment will be ownership and 40% will be acquired from
bank.
The location of the pharmacy will be in
Saddar Karachi.

13. For Contact and InformationLogintoourwebsiteandapp

14. Any
Queries?