Case studies are an extremely important part of marketing communication, if right ingredients are added in your recipe. It should be noted that the purpose of case study is to demonstrate how customer concern is addressed and not how your product performs. Many suppliers miss out key action items in their case study presentation in over enthusiasm.

2. Case Study
Case study is one of the best marketing communication strategy.y g gy
The most important use for the marketing case study is to give our
target customer a specific example of how our product or service
h b d l b i blhas been used to solve a business problem.

4. Writing a Marketing
Case Study That Drives SalesCase Study That Drives Sales
Writing a case study is about the customer problem, the solution,g y p , ,
and finally the results.
It will be nice to include some lessons learned also, so long as
they don’t reflect poorly on our company or our product.
Case studies need to be written well to be effective.

5. Importance of Case Study
Customer gets a good idea about our product with specific exampleg g p p p
of how our product or service has been used to solve a business
problem.
It is an effective presales tool.
A weak case study can destroy the sales team’s credibility.

6. How to Write a Case Study ??
Why Case Study is Required ?April 11, 2012

7. How to Write a Case Study ??
Start by describing the customer’s problem.y g p
Add to this some photographs –which will make our case study
more understandable.
Give a clear, detailed overview of the solution; ie how did our
product or service resolve the customer’s issue?
S i k i h b fi b i d h iStick with customer benefits by using our product over the previous
one.
Add documentation on the feed back of the customer if availableAdd documentation on the feed back of the customer if available.
Give the reader references and links where they can find more
details.de a s

8. Thank You !!!