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1. Run A Quick And Efficient Brand Health Check In 2018
If you want to see on how well your brand is performing and where does it stand, you’ll be interested in trying this quick test.
It’s simple, and it wouldn’t take more than 10 minutes.
The test consists of 10 statements which are going to help you determine your Brand Strength. No, it’s not scientific, but it
will give you useful insights as in to where you might want to focus (any particular area/ field) and conduct deeper research
on the same subject.
On a scale of 1-10 (10 being best), assign each statement a number according to your assessment of your company’s
performance. At the end of the 10 questions, simply sum it up. 100 would be the best score possible. And you will get a fair
picture about your brand strength and positioning.
Strategy: (Rate each question using a 1-10 scale: 10 being best)
Our purpose/vision/mission is well-defined and inspiring.
Our brand strategy and position is well developed and can be differentiated easily.
Our leadership team and management narrate a unified story about the brand.
Our employees understand our story really well and can clearly communicate our brand message.
Support: (Rate each question using a 1-10 scale: 10 being best)
Our brand voice/messaging is well defined and guidelines are functioning just fine.
Our graphic standards are latest and are being used properly as per the specified guidelines.
Our brand architecture/model is clear and our product branding decisions are made and worked upon the same.
Execution: (Rate each question using a 1-10 scale: 10 being best)
Our message to all our existing customers is very clear, concise and informative.
Our branding to the external marketplace is all about the brand.
Our on-line web experience and social media communication resonate with what the brand stands for.
How did you rate your brand? Did you uncover certain areas for improvement and question yourself twice? Could you rate
each statement?
As we mentioned, there’s no science to this method—it’s a complete gut check, backed by 19 years of hands-on experience
building B2B brands and B2C brands. If you want to witness an evidence based approach to analyzing your brand, check
out brand design agency in Delhi NCR.
To sum it all, keeping close tabs on how your brand is performing is always a good idea to rethink the age old decisions—
how will you even know if your brand is improving or not if you don’t measure its effectiveness by putting it through real
life litmus test?