2. Basically deals with
• human's desires to belong
• feel strange conection with home
town person
3. Golden circle matches with
our brain
There are two parts of brain
limbic brain
neocortic brain
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5.
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7. when companies start with WHY
There products are the symbol of
believe
People feel special and sens of tri
be affilation with all othera buyin
g the same product
8. When start with WHAT
The person gets confuse a
nd can't trust on product
They overthink about the
product values and at last
get disappoints.
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