5. The power of the fangirl • Teenagers who love Bieber-like hairstyles picked up the photo • Videos, photos and tweets ensued • Even a fan-fiction dropped • A company called Breakr took credit for making the Tweet go viral • The association is still unconfirmed
7. The Power of emotion • Started to bring awareness about ALS from an outside source • Organic shares and participation by the world • Raised more than $100 million • The draw of good-natured participation rallied the virality