Facebook, YouTube, Twitter
Oh My!
  Understanding Philanthropy 2.0
Facebook, YouTube, Twitter
Oh My!
  Understanding Philanthropy 2.0
Social Media is NOT about the Technology



   It’s about the people




Photo credit: left-hand
What others say about
you is more important
than what you say about
yourself




Photo credit: Stu Willis
“As Tony [Hsieh, CEO of Zappos]
     says...quot;People don't relate to companies,
     they relate to people.quot; This i...
Photo credit: Ben Terrett
POWER




Photo credit: Thomas Hawk
•Friday, September 21, 2007
Photo credit: Kris Krug
Monday, September 24, 2007
•Wednesday, September 26, 2007
STORIES
Stories


     “Tell real stories in as many ways as possible
     including video, photos and through personal
     email...
VIDEO

• Tell a story
Photo credit: geishaboy500
BLOGS
BLOGS
Blogs


 • Current
 • Personal
 • 2-way communication




31
Photo credit: topgold
34
•But there’s also...
VIDEOS
• Educate/Raise Awareness


                            • Encourage Action




• Send a Message
“...to the extent people can’t solve a problem,
   they tend to ignore that problem”

     - Tom Bowman of Bowman Design G...
Photo credit: AJC1
Message (from “Group”)




Update (from “Fan Page”)
Photo credit: joomlatools
You can:



 • Mobilize

 • Post information/links

 • Make message searchable

 • Learn


47
[MONITORING & LISTENING]




Photo credit: Lan Bui
Picture from Flickr




Video from YouTube
Photo credit: Sim Dawdler
Kevan Gilbert, Project Coordinator of Creative
 Technologies at Union Gospel Mission:

 1. Strong, Engaging Call to Action...
Photo credit: Miss604
Photo credit: Ling Chan
Vancouver Opera




76
Responses
Ling Chan, Social Media Manager, Vancouver Opera:


 1. Ask: What is your purpose/goal?

 2. Be Dedicated! Devote signific...
SAVE THE GREAT BEAR
VIDEO
SAVE THE GREAT BEAR
From Darren Barefoot & Julie Szabo of Capulet – Advice:


 1. Marry your online work with offline PR.

 2. Don't rely on a...
Photo credit: Ben Terrett
Because it matters
And Thank You

Thanks to the following people for their help:


• Kevan Gilbert of Union Gospel Mission
• Ling Chan of the...
Thank you to these great folks on Flickr:




88
Thank you to these great folks on Flickr:




89
Find Articles, Notes & Resources


      http://delicious.com/mhamburg/nonprofits




 90
More about Social Media Tools (including RSS, Wikis etc.)
[INSERT]


                          Today
                     ...
More about Twitter:


                          Tomorrow
                      10:45 am – 12:15 pm
    How Tweet It Is: Cr...
Contact Me




93
Contact Me




94
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
Facebook,Youtube, Twitter: Oh My (Keynote Presentation)
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Facebook,Youtube, Twitter: Oh My (Keynote Presentation)

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Keynote presentation for My Charity Connects on June 9th, 2009.

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    Conheça também o site de Animes Cloud: www.animescloud.com ,mais de 20.000 videos online. ENTRE JÁ NO SITE : www.jogando.net/mu/ >> CADASTRE-SE E GANHE 5 DIAS DE VIP 1ª Mega Maratona Jogando.net ~> MAIS DE 30 DIAS DE EVENTOS .
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Facebook,Youtube, Twitter: Oh My (Keynote Presentation)

  1. Facebook, YouTube, Twitter Oh My! Understanding Philanthropy 2.0
  2. Facebook, YouTube, Twitter Oh My! Understanding Philanthropy 2.0
  3. Social Media is NOT about the Technology It’s about the people Photo credit: left-hand
  4. What others say about you is more important than what you say about yourself Photo credit: Stu Willis
  5. “As Tony [Hsieh, CEO of Zappos] says...quot;People don't relate to companies, they relate to people.quot; This is important insight. You, the 57 year old CEO may not use social, but that doesn't mean that your customers don't use social. You are not your customer.” - Bill Sweetman “10 Twitter Tips for Professionals” on One Degree 6
  6. Photo credit: Ben Terrett
  7. POWER Photo credit: Thomas Hawk
  8. •Friday, September 21, 2007
  9. Photo credit: Kris Krug
  10. Monday, September 24, 2007
  11. •Wednesday, September 26, 2007
  12. STORIES
  13. Stories “Tell real stories in as many ways as possible including video, photos and through personal emails. Quotes from people benefiting from the project as well as people that have been to the community are important. There has to be a real connection to what the money is being raised for.” 26
  14. VIDEO • Tell a story
  15. Photo credit: geishaboy500
  16. BLOGS
  17. BLOGS
  18. Blogs • Current • Personal • 2-way communication 31
  19. Photo credit: topgold
  20. 34
  21. •But there’s also...
  22. VIDEOS • Educate/Raise Awareness • Encourage Action • Send a Message
  23. “...to the extent people can’t solve a problem, they tend to ignore that problem” - Tom Bowman of Bowman Design Group Seed Magazine – “The Last Experiment” 37
  24. Photo credit: AJC1
  25. Message (from “Group”) Update (from “Fan Page”)
  26. Photo credit: joomlatools
  27. You can: • Mobilize • Post information/links • Make message searchable • Learn 47
  28. [MONITORING & LISTENING] Photo credit: Lan Bui
  29. Picture from Flickr Video from YouTube
  30. Photo credit: Sim Dawdler
  31. Kevan Gilbert, Project Coordinator of Creative Technologies at Union Gospel Mission: 1. Strong, Engaging Call to Action 2. Find Bloggers who are already Talking about you 3. Having a blog establishes that you speak the same language 4. Remember to tell stories 5. Understand that endorsement is stronger when coming from others 68
  32. Photo credit: Miss604
  33. Photo credit: Ling Chan
  34. Vancouver Opera 76
  35. Responses
  36. Ling Chan, Social Media Manager, Vancouver Opera: 1. Ask: What is your purpose/goal? 2. Be Dedicated! Devote significant time to it (or find someone who can) 3. Combined several tools (Facebook, Twitter, Youtube, Blog, Bloggers, Flickr) 4. Identified the key influencers 78
  37. SAVE THE GREAT BEAR
  38. VIDEO
  39. SAVE THE GREAT BEAR
  40. From Darren Barefoot & Julie Szabo of Capulet – Advice: 1. Marry your online work with offline PR. 2. Don't rely on a single online tactic to get the job done. 3. Give yourself enough time to succeed. Many people think a few weeks is enough time to achieve campaign success. 83
  41. Photo credit: Ben Terrett
  42. Because it matters
  43. And Thank You Thanks to the following people for their help: • Kevan Gilbert of Union Gospel Mission • Ling Chan of the Vancouver Opera • Darren Barefoot & Julie Szabo of Capulet Communications • Caroline MacGillivray of Beauty Night
  44. Thank you to these great folks on Flickr: 88
  45. Thank you to these great folks on Flickr: 89
  46. Find Articles, Notes & Resources http://delicious.com/mhamburg/nonprofits 90
  47. More about Social Media Tools (including RSS, Wikis etc.) [INSERT] Today 3:15 pm - 4:45 pm Game On: An Interactive Session on Social Media
  48. More about Twitter: Tomorrow 10:45 am – 12:15 pm How Tweet It Is: Creating a Following on Twitter
  49. Contact Me 93
  50. Contact Me 94

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