Virality

The document discusses what makes content go viral online. It provides examples like #AlexFromTarget and the Ice Bucket Challenge that spread widely due to human emotions like fandom or feelings of participation in a good cause. While there is no single factor, content that elicits strong emotions, humor, or a call to action are more likely to get people to actively share and engage with the content, helping it spread more widely and potentially go viral. What ultimately unites people and inspires them to spread content widely is not always predictable.