6. MDBI
Program Presentation
To date, the world economy has recorded four major
industrial revolutions; starting with mechanical
production 1760s, then mass production 1870s, then
IT and automated production 1960s, and leading to
“Industry 4.0“ 2000s. Industry 4.0 encompasses the
the era of
“cyber-physical systems”,
nano/biotechnology, renewable energy, and
advanced digital production (ADP).
As points out, “Every company is a
technology company. Today, no company can make,
deliver or market its product efficiently without
technology”
; the momentum is driven by the
acceleration of digital technology. With the
expedited development of the Industrial Internet of
Things, Cloud Technology, and Artificial Intelligence,
predictive maintenance and real-time data will lead
to smarter business decisions for enterprises and
startups around the world.
Industrial Internet of Things (IIoT) ;
Artificial intelligence,
Forbes
Digital transformation, one of the main challenges of
companies today, is largely possible thanks to expert
leaders in innovation taking their business to the top.
These leaders must have multidisciplinary profiles,
be awake, and capable not only to adapt to change
but also to promote it.
Nuclio Digital School's MDBI will allow these
experienced leaders to obtain a 360
º
vision of the
technology industry, its dominant applications and
trends; teaching the foundations needed to lead
traditional or tech businesses/startups in this
modern tech era and economy.
The program is developed by professors with
extensive experience in each of the areas related to
business and technological innovation, allowing
candidates to acquire a strategic and technical
vision that is realistic, practical and adapted to the
needs of the current market.
Campus Online February 2023
Start Date
School Content Student Week Faculty Career & Talent
3hrs (Live Sessions) 2hrs (Live Sessions) 2hrs (Live Sessions)
Monday Wednesday Friday
24 weeks (170 hrs) + 1 week on campus BCN
Schedule
Duration
Industrial Internet of Things (IIoT);
Artificial Intelligence,
Forbes
7. MDBI
Objectives
To train leaders with diverse
backgrounds in guiding
businesses to success and social
impact through an integration of
technology innovation and
business administration.
To train leaders with diverse
backgrounds in guiding
businesses to success and social
impact through an integration of
technology innovation and
business administration.
To provide a transversal vision of
the technology industry and its
mandatory integration within
enterprises and entrepreneurial
ideation, regardless of location
or sector.
To provide a transversal vision of
the technology industry and its
mandatory integration within
enterprises and entrepreneurial
ideation, regardless of location
or sector.
School Content Student Week Faculty Career & Talent
Career Development Opportunities
Candidates achieving this degree are prepared to lead the innovation and
success of enterprises, SMEs, and startups, offering traditional or digital
products alike. Starting with C-level positions, to director/managerial
roles; leaders of change through technology:
CEO
CEO
Managing Director
Managing Director
Head of business development
Head of business development
Head of Innovation
Head of Innovation
General Manager
General Manager
Customer Success Director
Customer Success Director
Head of operations
Head of operations
Product Manager
Product Manager
COO
COO
Head of growth
Head of growth
Engineering Manager
Engineering Manager
Head of sales
Head of sales
CDO
CDO CFO
CFO
CTO
CTO
8. MDBI
Program content
M1. Traditional Business & Operations
This course summarizes a 12-15 months MBA program, with focus on business
formulation and strategy implementation. Students will be guided through
the necessary steps and tools to validate an idea, build it, and launch it. The
idea is to recap the traditional business operations and strategy outlined to
success.
This business plan is also applicable to new products developed within an
existing company/brand; hence its importance for all managerial levels.
Social Leadership and stakeholder management; from government agencies
and industry associations, through entrepreneurs, intrapreneurs, venture
capitalists, accelerators, or angel investorsE
o Company MVV (brand management), Legal structure, ownership,
products and services.J
o Market Analysis (PESTEL), Target Market (market segmentation),
Competition Benchmarking.J
o Marketing plan (communication channels, 7P’s, marketing mix), sales
plan (business model and revenue streams), Milestones and
measurement metrics.J
o Supply chain management, human resources management (diversity and
cross-cultural management), financial plan (projections and predictions).
M2. Digital Business Administration
Forbes confirms that Technology is the number one industry in the world,
highlighting “Tech companies capture nearly half of all venture capital dollars,
and forecast output growth is at 135%. Cloud computing, machine learning
and AI, and big data were cited as the sub-sectors that will make the biggest
impact”
.
The digital business ecosystem is characterized by three main aspects: their
own models of access to their constitution and financing, their disruption in
business models, and their commitment to agile methodologies that
facilitate the operational development of its growthE
o Tech business models, revenue streams, popular KPIs as
measurement metrics.J
o Problem/solution fit, product/market fit and distribution/conversion
fit settings.J
o Digital operations management and Digital product development as
the center of innovation.J
o Mobile-First Business Environments, Cloud Computing
+ Digital Transformation (AWS, IoT).J
o Use of AI & Exchange of Currency (Crypto, Blockchain supply).
Forbes
School Master Student Week Faculty Career & Talent
9. MDBI
School Master Student Week Faculty Career & Talent
M4. Operations Management & Tech
1. FINANCE:
If anything has changed the foundations of conventional capitalism, it is the
financing of businesses; especially with technology, and especially for start-
ups. From financial models to new stakeholders that are part of the
entrepreneurial investment ecosystem, leaders must understand financial
markets, investment rounds, cash management, seed stages and the
different investors to scale. Introduction, application, and implementation of
FinTech solutions as corporate upgrade, as well as Blockchain Supply and
Cryptocurrency.
2. HUMAN RESOURCES:
The traditional HR profile tends to be disconnected from the impact and
innovation of technology within processes. As a digital transformation
leader, learn to successfully manage human capital with the necessary tools
to form profiles capable of leading policies and processes in fully digital
environments. Learn the strategies used in Tech companies for the search
and management of talent, the new employer branding, the technological
tools available, People analytics, the measurement and monitoring of KPI's,
as well as other trends in the sector.
3. LEGAL TECH:
Laws always evolve slower than businesses, so it is essential to understand
current laws applicable to the new economy. In a global context of Big Data
accumulation and mandatory data protection, companies must know how to
act legally as a business while protecting their users' data. Understand the
legal framework in which a company operates, make the appropriate
decisions to protect the business and allow it to grow with legal guarantees.
M3. Business Technification
Business owners in the current economy already use technology
in some way. Tech is either an integral part of the business, like
e-commerce sites or digital marketing agencies, or digital platforms are used,
becoming tools of the trade for any modern business, like G-Suite for
collaborating on documents or Slack to communicate. This module is a review
of the state of technology that will configure the tools to compete in any
organization; from science to innovation and development. Business leaders
in the 21st century must understand the transformative power of
technology, what it offers and enables, without the need to be a systems or
software engineerE
[ Business operations improved by automated processes, software,
Cloud Technology, or AI.(
[ Recommended ground-breaking technologies and their integration,
including AI, IoT
, 5G, NFTs & Metaverse, etc.(
[ New methodologies and innovation, such as Agile, Scrum, Kanban,
Design Thinking, FinTech management, etc.(
[ The decision process through data, how to access relevant data for our
business, useful tools in the decision-making process.(
[ The process of implementing technology in companies as a driver
of cultural change.
10. MDBI
School Master Student Week Faculty Career & Talent
M6. Growth Marketing &
E-commerce Strategies
Growth itself is the ultimate goal; and the generic objective of growth
hacking strategies is to get the largest number of users or customers with
the least possible expense, using creative and low-cost strategies for
customer acquisition and retention. Leaders understand how to acquire
new customers through online marketing campaigns in multi-channel
environments. Leaders also expand their understanding of omnichannel and
the digital shopping experience, e-commerce main platforms (for startups,
SMEs and multinationals) and e-commerce business modelsŒ
R Fundamentals of Digital Marketing as a strategic business unit.h
R Main KPIs and ROI of digital marketing campaigns, main channels and
strategies for customer acquisition and loyalty.h
R SEO (organic search), SEM/PPC (paid search) and Paid Social campaign;
Display and Programmatic campaigns.h
R Growth marketing and the key elements of growth hacking, as a primary
catalyst of digital transformation.h
R The different types of e-commerce business models that currently exist,
and how to evaluate the performance of each.
M5. Data Management &
Business Intelligence
In this digital era, business management requires much more than traditional
elements; plan, organize, direct and control. It also requires talent from those
who are in charge of people, as well as business processes. Big Data is
produced daily and in enormous quantities, it is time to transform then
analyze this data to achieve various decisions within enterprises. Understand
the importance of data management, data analysis, data transformation,
and data visualization for decision making processes and data-driven
solutions. Successful companies are using data science to help make
business decisions, solve complex problems and create strategies to improve
results and performance.Î
R The dynamics of End-to-End Data Science and Machine Learning projects,
focusing on predictions-based scaling, productions and MLOps.h
R The industrial applications of Data Science, focusing on domain
knowledge and applying this learning experience into different sectors,
such as banking, insurance and pharma, etc. h
R Intro to DSC tools, exploit data for decision-making purposes. (Data
Cleaning, Data Transformation, Data Visualization).h
R The importance of informed decision making through data, and the
spectrum of tools that allow decision making.
11. MDBI
School Master Student Week Faculty Career & Talent
M7. Sales & Customer Success
The aim of this module is to prepare businesses, both tech and traditional, to
benefit from technology and scale/grow, by developing customized,
efficient, and measurable sales processes and strategies. Understand the
four main areas that make up the pre-sales, sales, and post-sales process of
B2B Tech companies; including Outbound Sales, Inbound Marketing,
Renewals, and Upselling. Learn how to implement these processes in
traditional business environments to magnify sales and outreach.
Customer success happens only after a lead converts from sales. And their
work involves both the retention and engagement portions of the customer
lifecycle funnel^
[ B2B focused sales strategy; CRM, Sales Navigator, SDR, AE, buyer
journey.U
[ B2C focused sales strategy; CRM, SDR, AE, buyer journey.U
[ Technology in sales; best tools to integrate, best processes to upgrade.U
[ Stakeholder management, operational management, and cross-cultural
management.U
[ The key elements of customer success; onboarding success, product
success, customer success, company success, and team success.
M8. Experience & Product Design
According to Forbes, 89% of companies compete primarily on the basis of
customer experience. Human experience became the battleground for brand
differentiation, leading businesses to outsource or integrate the right
expertise to help define and improve their customer and brand experience.
Hence creating the field of Human Centered Design (HCD). Within HCD,
there are an ever-increasing number of disciplines and specializations (CX,
UX, UI, Service Design SD, & Interaction Design IxD); all of which adopt a
user-centered approach to product and service as a fundamental piece of
success^
[ Understand digital products and assess incorporation of such products
for traditional businesses.U
[ Understand digital product development and management (what they
are, development processes, quality & maintenance) to evaluate
outsourcing
or in-house production.U
[ SD, CX, UX, UI and IxD, their differences and common points.
12. MDBI
M9. The World of Tech Neologisms
Our future success is guided by our ability to understand, adapt and integrate
new technology into our lives. Emerging concepts, technologies and activities in
the field of digital innovation help prepare companies for a revolutionized future.
These emerging trends have been dubbed Tech Neologisms. Financial services
is not the only industry being revolutionized by technology. From agriculture to
education, medicine to law, and regulation to real estate, the impact of
technology can be felt everywhere. In this module, we look at all such
neologisms, which have gained immense popularity in today’s digital age"
FinTech (Financial Technology).,
MedTech or HealthTech (Medical Technology).,
EdTech (Education + Technology).,
RegTech (Regulatory Technology).,
TravelTech.,
PropTech (Real Estate + Technology), LegalTech recap.
M9.
1. The Final Master Project
The final project consists of the preparation of a project by groups made up of
between a minimum of 3 and a maximum of 5, using the creation of natural
groups as a methodology.
The project can be focused on an analysis and improvement of a real
traditional business with recommended technification of main departments.
Primary focus is Module 4 - Operations Management & Tech.
Students will have deliverables and tutorials led with the support and guidance of
an expert teacher in the area of
work knowledge. The culmination of this project
will end in the defense of the Master's Final Project before a jury.
School Master Student Week Faculty Career & Talent
14. MDBI
Master Professors
Our lecturers are experienced professionals with broad expertise in different business
and technological sectors. They work in large corporations as well as the most important
national startups, to transfer expert knowledge to our candidates.
And more experts to be announced.
School Master Content Student Week Career & Talent
Chief Operating Officer,
Global Head of Business Operations
Chief Operating Officer,
Global Head of Business Operations
Data Account
Manager
Data Account
Manager
Director of Technology & Operations,
AWS Business Development Manager
Director of Technology & Operations,
AWS Business Development Manager
VP of Customer
Digital Experience
VP of Customer
Digital Experience
Head of Business
Operations
Head of Business
Operations
Global Head of
Tech Innovation
Global Head of
Tech Innovation
15. NUCLIO DIGITAL SCHOOL
Career&Talent
Services
Companiesthatcollaborateinthe
entrepreneurshiptrack:
Companiesthathireourstudents:
AtCareer&Talent,weguideourstudentsto
helpthemimprovetheirprofessionalprofile,
wemanagethestudents'relationshipswith
thedifferentcollaboratingcompanies,we
preparethemtoovercometherecruitment
processesandweaccompanythemin
obtainingthejobtheyarelookingfor.
Findajob Launchyourproject
B
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I
G
I
T
A
LMY FRIEND
·
B
T
A
L
M
Y
F
R
I
E
N
D
·
TheSoftSkillsProgramprovidesstudents
withtheknowledgeandimplementationof
thosesoftskillsthatareincreasinglyin
demandbycompanies.Theitineraryis
dividedinto3modulesof3sessionseach,
whereineachofthem,differentSoftSkills
willbeidentifiedandputintopracticein
ordertoidentifytheskillsthateachperson
hasinnatelyandtostrengthenthosethat
aremoredifficulttodevelop.
JobSeeking
Track
Entrepreneurship
Track
SoftSkills
Program
Chooseone
Whatdoweofferyou?
Thistrackfocusesonenhancingyourskills
andyourprofessionalprojectiontotakethe
nextstepinyourfuturecareer.
Thistrackfocusesonprovidingtheentrepreneur
withallthenecessarytoolsandfacilitiestolaunch
thestudent'spersonalproject.
1. Self - discovery
Duringthisphasethestudentdiscovershis/her
professionalprofilethroughagamethatdefinesthe
characteristicfeaturesofhis/herpersonality.
2. Personal Branding
Inthisnextphase,differentworkshopsarecarriedout
aimedatimprovingtheprofileofeachstudent.
3. Career Advice
Thestudentwillhavetheopportunitytocarryout
anindividualassessment,wherewewillreview
theirentireprofessionalprofile,bringingitcloserto
theirsector.
4. Make it Happen
Finally,everyyearwecelebratetheHiringDay,where
companiesandstudentsareindirectcontact,
conductinginterviewsandknowingthevacant
positionstheyhaveatthattime.
1. Business Plan
ThankstoamentorspecialisedintheStartupand
Entrepreneurshipworld,inthisphasethestudent
acquiresthebasistocreatehis/herBusinessPlan.
2. Mentoring
Thementorwillcarryoutanindividualmentoringsession
witheachofthestudents,todiscussthestrengthsand
weaknessesoftheBusinessPlanandgivethenecessary
feedbacktocontinueworkingontheproject.
3. Workshops
Duringthisphase,severalworkshopswillbeheldtodefine
keypointstocompletetheproject.
4. Simulation
Thelastphaseofthisitineraryconsistsofthemost
importanteventforEntrepreneurs,thePitchDayevent,
whereeachstudentwillpresenttheirprojectinfrontofajury
specialisedinEntrepreneurship.Theywillreceivefeedback
fromthejuryand,whoknows,maybesomeofthemwillget
theirfirstcontacttobringtheirprojecttoreality.
School Master Content Student Week Faculty
16. Barcelona Tech Center
Calle Padilla 287 – 289 · 08025
+34 932 20 58 90
hello@nuclio.school
LEARN [TO BE] THE FUTURE
Madrid Tech Center
Calle Núñez de Balboa 12 · 28001
+34 911 98 97 07
@nuclioschool
www
.nuclio.school